# Whimsical Rhum Branding Cane Land Distilling Company's Brand Identity is Fairy Tale Themed By Jana Pijak | Published 2015-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cane-land-distilling References: [thedieline](http://www.thedieline.com/blog/2015/5/17/candy-land-distillery) & [canelandrhum](http://canelandrhum.com/) Creative design studio OMGFO Co. is behind [Cane Land Distilling's](https://www.trendhunter.com/trends/food-is-medicine-program) whimsical brand identity. The Rhum manufacturer is known for its organic, sugar cane product and opts for whimsical imagery when it comes to its latest bottle design. Inspired by the company's artisanal product and its heritage, this [whimsical rum branding](https://www.trendhunter.com/trends/dictador-game-changer) is almost fairytale-themed when it comes to its aesthetic. The brand's product features ornate labels and is accented with gilded typography that extends from its bottles to its boxes, promotional tees and even its business cards. Cane Land Distilling's whimsical rhum branding will appeal to those with an appreciation for charming illustrations and quirky marketing. The company's brand identity fuses artistic design details with elements that are reflective of its [artisanal ingredients](https://www.trendhunter.com/trends/mainland-rum). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Branding:** Opportunity for businesses to create a playful and imaginative brand identity. - **Artisanal Design:** Potential for businesses to incorporate artistic design details into their products and packaging. - **Quirky Marketing:** Possibility for businesses to use quirky and unconventional marketing strategies to stand out from competitors. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity for alcohol companies to incorporate whimsical branding and artisanal design into their products. - **Creative Design:** Opportunity for design agencies to specialize in creating whimsical and artistic brand identities for clients. - **Fashion and Apparel:** Potential for clothing brands to adopt quirky marketing techniques and incorporate whimsical elements into their products and packaging. ## Related on Trend Hunter - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Imaginative Rum Ranges](https://www.trendhunter.com/trends/cane-toad-rum.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)