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# Cooling Candy Packaging
Candyrific's Expressions Everyday Fans are Decorated with Emoji Characters

By Laura McQuarrie | Published 2018-01-10 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/candyrific
References: [candyindustry](https://www.candyindustry.com/articles/88006-candyrific-expressions-everyday-fans) & [candyrific](http://www.candyrific.com/Products/Product/251/Expressions-Everyday-Candy-Fan)

Candyrific recently introduced its Expressions Everyday fans, which are filled with [fruit-flavored pressed dextrose candy](https://www.trendhunter.com/trends/sweet-bandit-fizzy-soda-can) that is made with natural flavors and colors.

The emoji-style characters with names like 'Ay-OK' and 'Unicorn Poop' included on the candy packaging sport cheery smiles and give a thumbs up to consumers. When the button on the [novelty candy packaging](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) is pressed, the fan is triggered and releases a gust of air. The Expressions Everyday fans from Candyrific have the potential to keep upcoming days of the [spring and summer seasons](https://www.trendhunter.com/trends/haribo-gummy-candies) both cool and sweet.

Candyrific has released a range of fan-integrated candy packages in this style, including some that feature officially licensed pop culture characters that consumers will recognize from movies, comics and TV.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 27% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Fan-integrated Candy Packaging:** Opportunity for candy companies to incorporate functional fans into their packaging designs, providing consumers with a dual-purpose product.
- **Emoji-inspired Packaging:** Chance for companies to utilize popular emoji characters on their product packaging, appealing to consumers who enjoy trendy and expressive designs.
- **Novelty Candy Packaging:** Potential for brands to create unique and interactive packaging designs, enhancing the consumer experience and setting their products apart from competitors.

### Industries Being Reshaped

- **Candy Manufacturing:** Disruptive innovation opportunity for candy manufacturers to explore fan-integrated packaging, attracting consumers with a novel and functional candy experience.
- **Packaging Design:** Opportunity for packaging design companies to collaborate with candy brands and incorporate popular emoji characters into their innovative designs.
- **Consumer Goods:** Chance for consumer goods companies to tap into the novelty candy market by creating unique packaging experiences that feature licensed characters from popular media.

## Related on Trend Hunter

- [Cooling Superhero Candy Products](https://www.trendhunter.com/trends/marvels-avengers-12count-assorted-tray.md)
- [Social Media-Inspired Candies](https://www.trendhunter.com/trends/bebeto-freeze-crunchy.md)
- [Sweetly Encouraging Candy Products](https://www.trendhunter.com/trends/swizzels-love-hearts-candy-sticks.md)
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- [Flavor-Focused Snack Lines](https://www.trendhunter.com/trends/changqu.md)
- [Ice Pop-Inspired Candies](https://www.trendhunter.com/trends/rowntrees-lollies.md)
- [Hard Candy-Inspired Gummies](https://www.trendhunter.com/trends/push-pop-gummy-popits.md)
- [Texture-Driven Sour Candy Products](https://www.trendhunter.com/trends/face-twisters-sour-candy.md)
- [Character-Themed Candy Lines](https://www.trendhunter.com/trends/minions-candy-range.md)
