# AR-Driven Horror Movie Campaigns Universal Pictures Launches Interactive Experience For 'Candyman' By Niko Pajkovic | Published 2021-08-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/candyman References: [next.reality.news](https://next.reality.news/news/universal-pictures-uses-sound-trigger-augmented-reality-horror-experience-for-candyman-movie-0384833/) & [universalpictures](http://universalpictures.com) [Universal Pictures](https://www.trendhunter.com/trends/halloween-kills) has launched an [immersive promotional campaign](https://www.trendhunter.com/trends/cellphone-bill) for its new film 'Candyman' that utilizes [augmented reality technology](https://www.trendhunter.com/trends/avolotto-lens) to transport viewers into the franchise's signature horror moment. The new web-based app plays with the film's premise. As per the original 1992 film, the characters are warned that if they were to say Candyman's name five times while looking in a mirror a demon-like humanoid would appear and murder them. Accordingly, the AR-enabled app asks viewers to open their devices and repeat Candyman's name five times for a chance to unlock exclusive content. Once users complete the interaction -- assuming they survive its accompanying scares -- they will be given access to the film's final exclusive trailer and prompted to buy tickets. No doubt, the immersive campaign utilizes AR tech in a unique way by emphasizing audio feedback in an effort to both entice and shock fans. Image Credit: Universal Pictures ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Ar-driven Movie Promotions:** With AR technology being used to create interactive experiences around movies, this trend opens up opportunities for movie production companies to create immersive campaigns for viewers. - **Immersive Horror Movie Experiences:** The success of interactive campaigns like 'Candyman' showcases the demand for immersive horror movie experiences, and presents opportunities for filmmaking companies to create unique and terrifying interactive experiences for fans. - **Audio Feedback-driven AR:** By using AR technology to deliver audio feedback in horror movie campaigns, the unique and interactive element of the promotion can be further emphasized in various industries. ### Where This Applies - **Entertainment:** The entertainment industry can use AR technology to create unique, interactive experiences like those seen in 'Candyman' to promote upcoming films, sparking consumer interest and boosting attendance. - **Advertising:** AR technology in advertising can create immersive experiences, capturing consumers' attention and providing unique insights into the products or services being advertised. - **Retail:** The implementation of interactive experiences using AR technology in retail can allow customers to locate products they desire quickly and may increase buying interest. ## Related on Trend Hunter - [AR-Enabled Horror Movie Campaigns](https://www.trendhunter.com/trends/halloween-kills.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md)