# Candy-Inspired Slide Shoes These Shoes Have Been Styled After Popular Candy Bar Wrappers By Ell Smith | Published 2018-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/candyinspired-slide-shoes References: [hypebae](https://hypebae.com/2018/4/switfish-candy-slides-cereal-sneaker-kit-kat-oreo) & [switfish](http://switfish.com/) Having a sweet tooth is something nearly any consumer can relate to, and these [candy-inspired slides](https://www.trendhunter.com/trends/ground-up-and-pepsico) leverage everyone's love of confectionery treats and turn it into a stylish summer accessory. The shoe collection comes from the Korean footwear brand, Switfish and the entire line will be featured on the brand's popular "dad style" slip-ons. The white, chunky midsole of these shoes offer both comfort and support, helping elevate the [slide shoe](https://www.trendhunter.com/trends/comfort-recovery-slide) from a simple footwear alternative to a stylish, day-long look. What really separates these shoes are its leather upper, which have been designed after [popular candy bar wrappers](https://www.trendhunter.com/trends/golden-ticket-colorway) and cereal boxes. The collection includes Snickers, Kit-Kat, Twix and Reese's Pieces iterations, offering something for every candy fan. Image Credit: Switfish ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Candy-inspired Footwear:** Disruptive innovation opportunity: Create custom shoes with designs inspired by popular candy bar wrappers. - **Dad Style Slip-ons:** Disruptive innovation opportunity: Combine comfort and style with a line of slip-on shoes in the popular 'dad style' trend. - **Chunky Midsoles:** Disruptive innovation opportunity: Develop footwear with chunky midsoles that offer both comfort and support for all-day wear. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunity: Introduce new styles and designs inspired by popular consumer trends, such as candy and nostalgic packaging. - **Fashion:** Disruptive innovation opportunity: Explore collaborations between fashion brands and confectionery companies to create unique accessories inspired by candy bar wrappers. - **Confectionery:** Disruptive innovation opportunity: Partner with footwear brands to develop licensed candy-themed shoe collections, expanding the brand reach beyond traditional products. ## Related on Trend Hunter - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Treat-Themed Clog Designs](https://www.trendhunter.com/trends/haribo-2.md) - [Bright Candy Clog Capsules](https://www.trendhunter.com/trends/candy-clog.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Snack-Stashing Boots](https://www.trendhunter.com/trends/pringles-x-crocs.md) - [Gummy Candy-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-haribo.md)