# Candy-Flavored Yogurt Tubes Go-GURT Teamed Up with Sour Patch Kids on a New Candy-Flavored Yogurt By Katherine Pendrill | Published 2018-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candyflavored-yogurt References: [delish](http://www.delish.com/food-news/news/a57699/go-gurt-just-collaborated-with-sour-patch-kids-on-candy-flavored-yogurt/) & [prnewswire](https://www.prnewswire.com/news-releases/yoplait-go-gurt-introduces-new-sour-patch-kids-flavored-yogurt-300584742.html) It can be hard to get kids to eat the yogurt packed in their lunch bag, which is why Go-GURT has teamed up with [Sour Patch Kids](https://www.trendhunter.com/trends/watermelon-sorbet-flavor) to create an irresistible candy-flavored yogurt. By combining the fun of squeezable yogurt with the sweet taste of sour candies, the new product is the ultimate school snack. The new Sour Patch Kids-flavored yogurt comes as the first-ever flavor collaboration for [Yoplait's](https://www.trendhunter.com/trends/minecraft-gogurt) Go-GURT brand. The product itself consists of low-fat yogurt infused with natural flavors to create a familiar sweet and sour taste that reminds consumers of Sour Patch Kids candy. Just like the candies themselves, the yogurt comes in both a Redberry and a [Blue Raspberry](https://www.trendhunter.com/trends/gin-limonade-framboise-bleue) flavor. Available in 8 and 16 count cartons, the candy-flavored yogurt is the perfect grab-and-go snack for kids with a sweet tooth. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 68% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Candy-flavored Kids' Foods:** Creating candy-flavored versions of familiar foods can increase their appeal to children and create new product opportunities. - **Branded Flavors:** Partnering with popular candy brands can create excitement and drive sales for products in related industries, such as yogurt. - **Snack-time Convenience:** Developing products that are easy to eat and convenient for kids' busy schedules can create opportunities in the snack food industry. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can experiment with new ways to make healthy products more appealing to children by incorporating familiar candy flavors. - **Candy:** Candy companies can explore new licensing and branding opportunities to expand their reach into other industries, such as yogurt. - **Packaged Snacks:** The packaged snack industry can innovate by creating products that are both convenient for busy schedules and tasty enough to satisfy kids' cravings for sweets. ## Related on Trend Hunter - [Watermelon Sorbet Flavors](https://www.trendhunter.com/trends/watermelon-sorbet-flavor.md) - [Sour Candy Frozen Yogurts](https://www.trendhunter.com/trends/sour-swirl-frozen-yogurt.md) - [Protein-Packed Kids Yogurts](https://www.trendhunter.com/trends/yoplait-gogurt-protein.md) - [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Galentine’s Day Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-candy.md) - [Micro-Sized Sour Gummy Candies](https://www.trendhunter.com/trends/sour-patch-kids-bites.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Glowing Gummy Candies](https://www.trendhunter.com/trends/strawberry-watermelon-glow-ups.md)