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# Plant-Based Health Gummies
CandyCan Offers Both a Focus- and Sleep-Specific Gummy

By Grace Mahas | Published 2021-08-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/candycan
References: [eatcandycan](https://eatcandycan.com/)

CandyCan is described as "candy with a purpose." The brand redefines vitamins by providing mouthwatering products that contain no added sugars and no animal-based products. Currently, the brand offers two variants: Sleep (made with melatonin and lemon balm) and Focus (made with L-theanine, Alpha GPC, and caffeine). Both offerings are available in three flavors including Peach Apricot Mango, Lemon Lime, and Strawberry.

The CandyCan vitamin gummies are nut-free, high in fiber, gluten-free, non-GMO, contain no sugar alcohol, are allergen-free, and are [completely plant-based](https://www.trendhunter.com/trends/katjes-wild-free). Moreover, the gummies contain only 2 grams of sugar, 60 calories, and 3 grams of net carbs.

The CandyCan gummy vitamins are now available to purchase online and in select stores across the United States.

Image Credit: CandyCan

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 54% | Activity: 59% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Vitamins:** Companies can expand the plant-based trend by developing more vitamin and supplement products that are free of animal products.
- **Functional Gummies:** Brands can innovate the gummy format by creating products with specific functions like focus and sleep aids.
- **Low-sugar Supplements:** Companies can cater to the growing trend of low-sugar diets by offering vitamins and supplements with low sugar content.

### Industries Being Reshaped

- **Health and Wellness:** Companies in the health and wellness industry can expand their product lines by developing plant-based supplements and functional gummies.
- **Food and Beverage:** The food and beverage industry can innovate by creating plant-based gummy vitamins and incorporating functional ingredients into their products.
- **Beauty and Personal Care:** Brands in the beauty and personal care industry can incorporate plant-based ingredients and low-sugar formulas into their nutrition and supplement lines.

## Related on Trend Hunter

- [Sugar-Free Kids Gummy Vitamins](https://www.trendhunter.com/trends/kids-multi-vitality-vitamin-gummies.md)
- [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md)
- [Gummy Functional Candies](https://www.trendhunter.com/trends/tandy.md)
- [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md)
- [Carbon-Neutral Plant-Based Gummies](https://www.trendhunter.com/trends/plantbased-gummies.md)
- [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md)
- [Health-Focused Cannabis Gummies](https://www.trendhunter.com/trends/cbgacbda-gummies.md)
- [Energizing Gummy Supplements](https://www.trendhunter.com/trends/bloom-x-tandy-energy-blooms.md)
- [Adult-Targeted Gummy Supplements](https://www.trendhunter.com/trends/new-gummy-vitamins.md)
