# Candy & Ice Cream Undies Victoria's Secret Sweet Packaging By Bianca | Published 2007-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/candy-underwear-panties-victorias-secret References: [mcall](http://www.mcall.com/news/opinion/all-right_col-b.6151556nov25,0,1953548.column) & [www2.victoriassecret](http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=3G-219916&cgname=OSPTYSTFZZZ&&rfnbr=3802&dispMode=STANDARD) [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) has released a line of undies just in time for the holidays, a line the company is calling "the lingerie that satisfies your sweet tooth." Could this be the first underwear to discriminate against diabetics? Not exactly, seems its just [sweet packaging](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection). The Panty Pops are brightly colored and pattered ladies undies that come packaged like lollipops. Panty Candy is a line of thongs made of equally vibrant fabric packaged as "bon-bons." They also have a Camy and Panty Cone, a gift set for the holidays that includes a tank top and matching undies wrapped in a big [ice-cream box](https://www.trendhunter.com/trends/valentines-day-gift-box). So would this be considered a naughty or nice gift? ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Lingerie Packaging Innovations:** Victoria's Secret is offering unique and playful packaging options for their lingerie, opening up the possibility of new packaging designs in the lingerie market. - **Food-inspired Lingerie:** The new line of candy and ice cream inspired lingerie by Victoria's Secret could inspire other lingerie companies to create similarly themed products. - **Holiday Themed Lingerie:** Victoria's Secret's holiday-themed lingerie gift sets, such as the Panty Cone, could inspire similar products as holiday gifts in the lingerie industry. ### Industries Being Reshaped - **Lingerie:** The candy and ice cream inspired lingerie by Victoria's Secret presents a playful marketing strategy and unique packaging options, disrupting the traditional lingerie industry. - **Food and Beverage:** The incorporation of candy and ice cream themes in lingerie by Victoria's Secret opens up opportunities for collaborations and cross-promotions with the food and beverage industry for innovative marketing ideas. - **Gifts and Novelties:** Victoria's Secret's holiday-themed lingerie gift sets could inspire other gift and novelty products for holidays in the lingerie industry. ## Related on Trend Hunter - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md) - [Naughty Valentines Day Treats](https://www.trendhunter.com/trends/sugar-wood.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Intimate Valentine's Day Collections](https://www.trendhunter.com/trends/hanky-panky-valentines-day.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md)