# Candy Trend Report Gain Valuable Insight into the World of Confections and Sugary Snacks By Taylor Keefe | Published 2012-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-trend-report References: [trendreports](http://www.trendreports.com/research/candy) Although candy is not the best option for a healthy diet, when eaten in moderation, it can be rather enjoyable. Just ask your inner child. Trend Hunter's [Candy Trend Report](http://www.trendreports.com/research/candy) tracks innovations made in the confectionery industry, from bold branding and artistic packaging designs to intricate DIY candy recipes and creations. Over the past year, we have tracked a myriad of candy trends permeating various industries. Candy art is wildly popular among audiences. Advertising, branding and packaging campaigns by major companies have strayed from traditional marketing methods, creating a renewed sense of interest with consumers. Great example of this are the [M&M](https://www.trendhunter.com/trends/frankford-candy-holiday-collection) commercials or package design promotions and contests offered by [Smarties](https://www.trendhunter.com/trends/smarties-u). Packed with 1,151 examples of market research and 122 Pro Trends, our crowd-sourced research is perfect for brand innovators, confectionery marketers and advertisers that want to use the collective insight of worldwide consumers to gain a competitive advantage in the marketplace. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Candy Art:** Disruptive innovation opportunity: Develop a platform or marketplace for candy artists to showcase and sell their intricate creations. - **Bold Branding:** Disruptive innovation opportunity: Create a branding agency focused on helping confectionery companies revitalize their brand image with bold and creative campaigns. - **DIY Candy:** Disruptive innovation opportunity: Develop a subscription box service that delivers unique and fun DIY candy kits to consumers, allowing them to create their own customized treats at home. ### Who This Affects Most - **Confectionery:** Disruptive innovation opportunity: Explore the use of technology, such as 3D printing, to revolutionize the manufacturing process of confectionery products. - **Advertising:** Disruptive innovation opportunity: Develop AI-driven advertising platforms that can analyze consumer preferences and create personalized candy ads in real-time. - **Packaging:** Disruptive innovation opportunity: Innovate sustainable packaging solutions for the confectionery industry, such as edible wrappers or compostable materials, to reduce environmental impact. ## Related on Trend Hunter - [Social Media-Inspired Candies](https://www.trendhunter.com/trends/bebeto-freeze-crunchy.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Health-Minded Sugar-Free Candy Ranges](https://www.trendhunter.com/trends/stockleys-sugarfree-candies.md) - [Protein-Packed Candies](https://www.trendhunter.com/trends/protein-candy.md) - [Better-For-You Halloween Lollipops](https://www.trendhunter.com/trends/zolli-candy-seasonal-packaging.md) - [Confectionary Candy Debuts](https://www.trendhunter.com/trends/hancocks.md) - [Snack Cake Candies](https://www.trendhunter.com/trends/hostess-twinkies-candy.md)