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# Branded Candy-Themed Sundaes
The Wienerschnitzel Candy Sundaes Come in Three Delicious Varieties

By Michael Hemsworth | Published 2019-01-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/candy-sundaes
References: [chewboom](https://www.chewboom.com/2019/01/19/wienerschnitzel-introduces-new-candy-sundaes/) & [wienerschnitzel](https://www.wienerschnitzel.com)

The new Wienerschnitzel Candy Sundaes have been introduced by the brand as a new branded ice cream confection that will satisfy consumers looking for a different way to satisfy their sweet tooth. The sundaes come in three varieties including [Oreo Cookie](https://www.trendhunter.com/trends/oreo-cookie-sundae), [M&M's](https://www.trendhunter.com/trends/mms-easter-sundae) and [Reese's Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard), which have all been added on top of the ice cream treats as a garnish. The dessert consists of the brands Tastee Freez soft serve ice cream mixed with hot fudge before being topped to create a distinctly balanced texture profile.

The Wienerschnitzel Candy Sundaes are only available for a limited time from participating locations nationwide alongside the now-permanent Candy Shakes that were first introduced in 2017.

Image Credit: Wienerschnitzel

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 81% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Branded Candy-themed Desserts:** Opportunity for collaborations between food and candy brands to create unique and novel desserts.
- **Limited Time Offerings:** Creating time-sensitive promotions can increase customer urgency and sales.
- **Balanced Texture Profiles:** Texture-based innovation can differentiate products and create unique sensory experiences.

### Where This Applies

- **Food and Beverage:** Companies can collaborate with candy manufacturers to create new dessert products.
- **Fast Food:** Fast food chains can introduce limited time dessert offerings to increase sales and customer engagement.
- **Ice Cream:** Innovations in texture and flavor can create novel sensory experiences in the ice cream industry.

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