# Candy-Infused Popcorn Packs The Candy Pop Variety Pack Includes 16 Tasty Servings By Michael Hemsworth | Published 2020-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/candy-pop-variety-pack References: [snackpop](https://www.snackpop.com) & [samsclub](https://www.samsclub.com/p/candy-pop-variety-pack-16-count/prod24642076?xid=hpg_carousel_rich-relevance.rr0_1) The Candy Pop Variety Pack has been announced as a [Sam's Club](https://www.trendhunter.com/trends/holiday-variety-snack-pack) exclusive product that will provide consumers with a way to satisfy their cravings for savory treats in a new way. The variety pack comes with three flavor options including [Twix](https://www.trendhunter.com/trends/twix-sundae), [Snickers](https://www.trendhunter.com/trends/snickers-pecan) and M&M minis, which are all merged perfectly with popcorn to create a snack that is as satisfying as it is flavorful. The popcorn snacks are just 150 calories each and maintain a non-GMO recipe. The Candy Pop Variety Pack includes a total of 16 servings within, which makes it an ideal product option for consumers seeking out a way to more easily indulge in their favorite snacks without having to deal with portioning out large bags from home. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Candy-infused Popcorn:** Disruptive innovation opportunity: Collaborating with confectionery brands to create unique candy-flavored popcorn snacks. - **Snack Variety Packs:** Disruptive innovation opportunity: Creating customizable snack variety packs with different flavor options to cater to diverse consumer preferences. - **Healthier Indulgence:** Disruptive innovation opportunity: Developing low-calorie, non-GMO versions of popular indulgent snacks to appeal to health-conscious consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Exploring the fusion of unexpected flavors and textures to create novel snack experiences. - **Confectionery:** Disruptive innovation opportunity: Experimenting with incorporating confectionery elements into other food products for innovative taste combinations. - **Retail:** Disruptive innovation opportunity: Offering exclusive product collaborations to attract and retain customers, driving sales and brand loyalty. ## Related on Trend Hunter - [Sweet Seasonal Popcorn Snacks](https://www.trendhunter.com/trends/holiday-variety-snack-pack.md) - [Festive Candied Popcorn Treats](https://www.trendhunter.com/trends/cookie-pop-and-candy-pop.md) - [Sweet Cereal Popcorns](https://www.trendhunter.com/trends/fruity-pebbles-cereal-pop.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Chromatic Cereal Popcorn Snacks](https://www.trendhunter.com/trends/trix-popcorn.md) - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Limited-Edition Hot Sauce Popcorns](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn.md)