# Organic Nut-Based Candies Justin's Launched Certified Organic Peanut Chocolate Candy Pieces By Laura McQuarrie | Published 2024-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-pieces References: [snackandbakery](https://www.snackandbakery.com/articles/110507-justins-launches-organic-dark-chocolate-candy-pieces) & [justins](https://www.justins.com/products/dark-chocolate-peanut-candy-pieces/)  [Justin's](https://www.trendhunter.com/trends/peanut-butter-snacks1) is on a mission to offer better alternatives to conventional chocolate candies and its all-new Dark Chocolate Peanut Candy Pieces and [Dark Chocolate Peanut Butter Candy Pieces](https://www.trendhunter.com/trends/topless-peanut-butter-cups) stand out as organic nut-based chocolate candies. These naturally delicious confections get their colorful outer shells from fruits and vegetables rather than synthetic dyes, and they're made without stevia and artificial sweeteners. According to Hartman Group's 2023 Health and Wellness Report, there's a growing desire for permissible indulgences with 50% of consumers considering indulgent foods an important part of a balanced life. What's more, 30% of households with kids are purchasing cleaner versions of classic chocolate candies. With its latest launch, Justin's is setting itself apart as the first brand to offer a [USDA](https://www.trendhunter.com/trends/dark-chocolate-nut-butter-cups)-certified organic version of nut-based chocolate candy pieces. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 79% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Permissible Indulgences:** Growing desire for permissible indulgences with 50% of consumers considering indulgent foods an important part of a balanced life. - **Cleaner Versions of Classic Chocolate Candies:** 30% of households with kids are purchasing cleaner versions of classic chocolate candies. - **Usda-certified Organic Nut-based Candy:** Justin's setting itself apart as the first brand to offer a USDA-certified organic version of nut-based chocolate candy pieces. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on the growing desire for permissible indulgences, by offering healthier options. - **Children's Food:** The children's food industry has a disruptive innovation opportunity to create cleaner, healthier versions of classic chocolate candies for households with kids. - **Organic Food:** The organic food industry can tap into the demand for USDA-certified organic products, like nut-based candy, to attract health-conscious consumers. ## Related on Trend Hunter - [Crunchy Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-snacks1.md) - [Extra-Chocolatey Nut Snacks](https://www.trendhunter.com/trends/justins-dark-chocolate-nutty-cone-mini-peanut-butter-cup-mix.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Organic Fruit-Sweetened Chocolates](https://www.trendhunter.com/trends/wild-west-chocolate.md) - [Added Sugar-Free Chocolates](https://www.trendhunter.com/trends/nutsla-dt-organic-dark-chocolate.md) - [DTC Clean Label Chocolates](https://www.trendhunter.com/trends/simply-candy.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Small Simple-Ingredient Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bites.md)