# Color-Coded Candy Photos Emily Blincoe's Candy Photography Has a Thought-Provoking Message By Paul Maccarone | Published 2013-08-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/candy-photography References: [designtaxi](http://designtaxi.com/news/359942/Color-Coded-Photographs-Of-Carefully-Arranged-Sweets/) & [flickr](http://www.flickr.com/photos/emilyblincoe) The candy photography from Emily Blincoe takes a look at how the human brain uses color to affect its senses. The various color-coded photographs challenge the viewer to picture the taste and flavor of each tasty sweet entirely though the color it's packaged in. This candy photography series is a great lesson about packaging and the power that it has over consumers. When a person is craving a certain flavor, the right colored packaging can be the driving factor in it being purchased. Recently there has even been [color-swatch styled packaging](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) for products that are aiming to completely dominate color associations for different products. The fact that seeing a [sugary candy](https://www.trendhunter.com/trends/misaky-tokyo) in a certain color can actually bring about the desire to consume it is a very impactful message. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Color-coded Packaging:** Exploring the power of color to influence consumer purchasing decisions. - **Color-swatch Styled Packaging:** Creating packaging that aims to dominate color associations for different products. - **Impact of Color on Desire:** Understanding how the color of a product can evoke a desire to consume it. ### Industries Being Reshaped - **Food and Beverage:** Leveraging color-coded packaging to enhance product appeal and drive sales. - **Marketing and Advertising:** Developing innovative color-swatch styled packaging strategies for brand differentiation. - **Consumer Psychology:** Studying the impact of color on consumer behavior and decision making. ## Related on Trend Hunter - [Monochromatic Mystery Gelatos](https://www.trendhunter.com/trends/greyscale-gelato.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Candy-Like Colorful Glass Sculptures](https://www.trendhunter.com/trends/gele-series.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Rule-Breaking Gummy Bears](https://www.trendhunter.com/trends/vandal-gummy-bears.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md)