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# Edible Watercolor Toys
Delicrea's Candy Painting Kit Helps Kids Create Edible Art

By Laura McQuarrie | Published 2019-01-24 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/candy-painting
References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2019/us/products/view/product_id:38184/cat:43031) & [delicreacandy](https://delicreacandy.com/)

Delicrea makes a range of edible toys products for kids that are centered around [inspiring learning and creativity](https://www.trendhunter.com/trends/crazart) ("Delicrea" is a combination of the words "delicious" and "creativity") and this mission is exemplified by its new candy painting kit. The watercolor-themed kit introduces four white and four colored "interactive candies," which can be customized with the included brush stick—which is also edible. The kit also includes a tray on which to place one's edible art creations.

To engage and reward young kids who participate in [low-tech play](https://www.trendhunter.com/trends/woset), food brands are reinventing favorite child activities with added confectionery indulgences.

Delicrea's new watercolor candy painting kit is set to be exhibited at ISM, alongside a range of other innovative new sweets and snacks.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 66% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Edible Toys:** The use of edible materials in the creation of children's toys.
- **Candy Art:** The incorporation of candy in artistic expressions.
- **Food Play:** The integration of food into traditional games and activities.

### Sectors Adopting This

- **Food Industry:** There is an opportunity for the food industry to collaborate with toy manufacturers to create more edible toys or incorporate food into traditional child activities.
- **Toy Industry:** The emergence of edible toys provides an avenue for toy companies to expand their product offerings and collaborate with food brands.
- **Art Industry:** Candy painting and similar forms of candy art offer new medium and inspiration for artists and designers.

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