# Deliciously Sweet Digits Massimo Gammacurta's Candy Numbers was Shot for Wired Magazine By Meghan Young | Published 2011-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-numbers References: [behance.net](http://www.behance.net/gallery/Candy-Numbers-Wired-magazine-dec-2010/1144475) & [gammacurta](http://gammacurta.com) I must warn you, you will start salivating almost immediately upon browsing through the Candy Numbers photo series. A deliciously sweet concept, it features [real syrupy candy](https://www.trendhunter.com/trends/bebeto-freeze-crunchy) formed into numeral digits in interesting ways. Created and photographed by Massimo Gammacurta, the Candy Numbers photo series is actually inspired by his Lolli-POP book project. That project included [fashion brand lollipops](http://www.trendhunter.com/trends/logo-lolly-pops-edible-high-fashion) and [cool logo lollipops](http://www.trendhunter.com/trends/massimo-gammacurta). The Candy Numbers photo series was put together for Wired Magazine's December 2010 issue. The numbers were used for the magazine's [gift guide](https://www.trendhunter.com/trends/candy-charcuterie-tray-line) and Gammacurta was also asked to shoot some of the gift ideas dripping in candy. Overall, the Candy Numbers photo series is a pretty insane concept that can be used for many different industries. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy Art:** Opportunity for artists to create unique and visually stunning artworks using candy as a medium. - **Edible Advertising:** Potential for businesses to create edible promotional materials, such as logo lollipops, to grab consumers' attention. - **Food Photography:** Growing demand for creative and visually appealing food photography, such as candy numbers, for use in magazines, advertisements, and social media. ### Where This Applies - **Art:** Artists can explore the use of candy as a medium to create innovative and eye-catching artworks. - **Advertising:** Businesses can use edible promotional materials, like logo lollipops, to engage and attract consumers in a unique way. - **Food & Beverage:** Food photographers can capitalize on the demand for visually stunning and creative food photography, including candy-based compositions. ## Related on Trend Hunter - [Candy-Like Colorful Glass Sculptures](https://www.trendhunter.com/trends/gele-series.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md) - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Precisely Made Edible Earbuds](https://www.trendhunter.com/trends/candy-airpods.md) - [Hollywood-Themed Candy Collections](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection.md) - [Functional Gingerbread Cameras](https://www.trendhunter.com/trends/gingerbread-camera.md) - [Multisensorial Gourmet Cookies](https://www.trendhunter.com/trends/nerds-sugar-crush-cookie.md) - [Whimsical Dessert Drinks](https://www.trendhunter.com/trends/caramel-fudge-and-toffee-apple.md)