# Subliminal Naughty Candy Gummi Lighthouses (ahem...) By Going Like Sixty | Published 2008-06-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/candy-not-approved-for-hannah-montana-concerts-gummi-lighthouses-ahem References: [joeydevilla](http://www.joeydevilla.com/2008/06/11/gummi-lighthouses-when-candy-design-goes-terribly-hilariously-wrong/) This sure must have looked good on the drawing board. Everybody crowded around oohing and ahhing over how popular this would be with the sailors. Sailors love lighthouses like prisoners love soap. Apparently nobody was looking at the prototypes. But Blogonia is sure looking at the lighthouses. Making a chandelier out of regular gummi's would pale in comparison to one made out of lighthouses. **Implications** - Consumers are looking for shock value in everything they purchase. No longer satisfied with just the function provided, shoppers need to constantly be entertained when using consumer items. Integrating a sense of whimsy into everyday purchases could help companies garner a wider interest in their products. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Shock Value Purchases:** Consumers desire to be entertained by everyday items is driving demand for shocking and unexpected products. - **Whimsical Integration:** Bringing a sense of fun and whimsy to everyday products could help companies capture a wider market. - **Novelty Candy:** Unique and unexpected candy creations may be an untapped market for innovative companies. ### Where This Applies - **Candy Manufacturing:** Incorporating fun and unexpected shapes or flavors into candy products could appeal to consumers looking for unique items. - **Retail:** Retailers who can offer customers new and unique products with a shock value element may be able to attract a wider customer base. - **Design:** Innovative designers who can bring an element of surprise and novelty to everyday products may have a competitive advantage in the market. ## Related on Trend Hunter - [Interactive Apple Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-apple-laces.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Crunchy Gummy Clusters](https://www.trendhunter.com/trends/gummy-cruncheez.md) - [Intensely Flavored Candy Straws](https://www.trendhunter.com/trends/clever-candy-powder-straws.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Regional Texture-Driven Candy Products](https://www.trendhunter.com/trends/the-haribo-starmix.md) - [Pasta-Themed Gummy Candies](https://www.trendhunter.com/trends/macaroni-cheese-gummies.md) - [Peruvian Explosive Gummies](https://www.trendhunter.com/trends/Trululu.md) - [Jumbo Gummy Bear Lollipops](https://www.trendhunter.com/trends/nassau-candy.md)