# Colorful Candy Marketing Strategies SweeTARTS® is Relaunching Its Chewy Line Nationwide By Kalin Ned | Published 2021-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/candy-marketing References: [prnewswire](https://www.prnewswire.com/news-releases/sweetarts-celebrates-brighter-and-bolder-chewy-line-with-influencer-flossybaby-and-tiktok-sweepstakes-301299454.html) & [sweetartscandy](http://www.sweetartscandy.com) To celebrate the new re-release of its wildly popular Chewy line, SweeTARTS®—"the iconic candy brand [that is] known for its mouthwatering balance of sweet and tart fruity flavors"—has initiated an all-encompassing candy marketing campaign. The company has partnered with "[TikTok](https://www.trendhunter.com/trends/mixed-fruit-soft-candy) content-creating queen" Flossybaby to encourage followers and Chewy lovers alike to show their love for the [chewy SweeTARTS candies](https://www.trendhunter.com/trends/sweetarts-gummy-halos). Consumers will have the chance to enter a contest to win an exclusive first look at the future product innovation, a year's supply of the new and improved Chewy SweeTARTS, and an honorary title of "CEO of Chewy SweeTARTS." The contest ends on June 7th. The three multi-sensory products in SweeTARTS®' portfolio include the SweeTARTS Mini Chewy, the [SweeTARTS Chewy Extreme Sours](https://www.trendhunter.com/trends/face-twisters-sour-candy), and the SweeTARTS Giant Chewy. Image Credit: SweeTARTS ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Candy Marketing Campaigns:** Candy brands could partner with social media influencers to create engaging and interactive campaigns to reach younger demographics. - **Interactive Social Media Contests:** Creating interactive and innovative social media contests can increase brand engagement and consumer loyalty. - **Product Innovation Announcements:** Launching exclusive first looks at upcoming product innovations can generate buzz and excitement for brand loyalists. ### Where This Applies - **Confectionery Industry:** Candy brands could use social media to market their products to younger demographics who spend more time online. - **Social Media Marketing Industry:** As the use of social media in marketing grows, marketers can focus on creating engaging marketing campaigns using social media. - **Food and Beverage Industry:** Launching innovative products can generate excitement and interest in the food and beverage industry. ## Related on Trend Hunter - [Revamped Freeze-Dried Candies](https://www.trendhunter.com/trends/sweetarts-1.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Sugar-Dusted Soft Chews](https://www.trendhunter.com/trends/chewits.md) - [Dual-Texture Mini Mint Candies](https://www.trendhunter.com/trends/tic-tac-chewy.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Playful Juicy Confectionery Commercials](https://www.trendhunter.com/trends/juicy-gummy.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md)