# Patriotic Gender-Benders The ‘Amanda the Beautiful' Spread for Candy Magazine By Armida Ascano | Published 2010-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/candy-magazine References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/amanda-beautiful-true-american-icon.html) & [blast.fr](http://www.blast.fr/culture/amanda-the-beautiful/) This spread in Candy Magazine is one amongst many [controversial shoots](https://www.trendhunter.com/trends/asos-inspired-by) for the new issue. This transversal style magazine is the same one featuring James Franco in [complete drag](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). To continue with the theme of controversy, Candy Magazine has featured professional drag queen, Amanda, in her all-american glory in this spread entitled 'Amanda the Beautiful.' Amanda is seen in Candy Magazine rocking the stars and stripes on a rooftop patio. **Implications** - Due to the abundance of advertising in society, citizens have gradually become desensitized to their images. These consumers now only pay attention to advertisements containing [shocking or taboo graphics](https://www.trendhunter.com/trends/mwcurated) that make the brand memorable. Companies can incorporate these features into their marketing campaigns to ensure that their brand reaches their desired demographic. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Controversial Shoots:** The rise of controversial shoots in magazines is creating opportunities for brands to make their advertising memorable and attention-grabbing. - **Transversal Style Magazine:** The popularity of transversal style magazines provides opportunities for brands to reach a diverse audience and challenge traditional gender norms in their marketing campaigns. - **Desensitization to Advertising:** The desensitization of consumers to traditional advertising images opens up opportunities for brands to incorporate shocking or taboo graphics to make their brand memorable. ### Where This Applies - **Fashion and Magazine Publishing:** The fashion and magazine publishing industries can take advantage of controversial shoots and transversal style magazines to create innovative and attention-grabbing content. - **Marketing and Advertising:** The marketing and advertising industries can leverage the desensitization of consumers to traditional advertising images by incorporating shocking or taboo graphics in their campaigns. - **Entertainment and Media:** The entertainment and media industries can explore the rise of controversial shoots and transversal style magazines to challenge societal norms and reach a diverse audience. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)