# Bright Pink Boxed Macaroni Candy Kraft Mac & Cheese Was Launched in Celebration of Valentine's Day By Riley von Niessen | Published 2021-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-kraft-mac-cheese References: [candykraftmacandcheese](http://candykraftmacandcheese.com/) To help valentines celebrate this year, Kraft announced a new limited edition boxed macaroni called Candy Kraft Mac & Cheese, which leaves its classic noodles a vivid hue of pink. Unlike the company's typical cheesy offerings, the Valentine's Day version comes with hints of candy flavor, due to the included pink powder packet that adds a sweet touch to the creamy cheese flavor. In line with the exclusive launch, Kraft is running a contest that will provide lucky winners with everything they need to create the cheesy candy-flavored dish. Fans throughout the United States can enter to win by entering on the CandyKraftMacandCheese.com website until February 8th. Kraft encourages fans to share their pink macaroni dishes on Twitter and Instagram using the #CandyKraftMacandCheese hashtag. Image Credit: Kraft Heinz Company ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Food Products:** Opportunity for food companies to create seasonal or themed food products that generate excitement and drive sales. - **Combining Unrelated Flavors or Themes:** Opportunity for food companies to create unique and unexpected flavor combinations or themes that create buzz and interest. - **Challenging Traditional Food Norms:** Opportunity for food companies to challenge traditional expectations of flavors and presentation, catering to adventurous and experimental consumers. ### Sectors Adopting This - **Food:** Opportunity for food companies to create new and innovative products that cater to evolving consumer tastes and preferences. - **Marketing and Advertising:** Opportunity for marketing and advertising companies to develop creative campaigns and strategies that promote limited edition or unique food products. - **Social Media:** Opportunity for social media companies to capitalize on the sharing and buzz generated by unique and unexpected food products, potentially creating viral marketing campaigns. ## Related on Trend Hunter - [Macaroni-Themed Gummy Candies](https://www.trendhunter.com/trends/halloween-gummy-candies.md) - [Pizza-Flavored Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza.md) - [Spiced Apple Macaroni Boxes](https://www.trendhunter.com/trends/apple-pie-1.md) - [Viral Foodie Flavor Macaronis](https://www.trendhunter.com/trends/kraft-mac-cheese8.md) - [Fusional Breakfast-Inspired Macaroni Pastas](https://www.trendhunter.com/trends/everything-bagel-mac-cheese.md) - [Designer Macaroni Dinners](https://www.trendhunter.com/trends/supreme-mac-and-cheese.md) - [Cheesy Macaroni-Flavored Spreads](https://www.trendhunter.com/trends/kraft-mac-cream-cheese-schmear.md) - [Barbecue-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-and-frankford-candy.md) - [Smoky BBQ Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-smoky-barbecue.md)