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# Gummy Candy-Inspired Beers
Sheetz Brewed a Beer Using with Over 100 Pounds of Gummy Rings

By Laura McQuarrie | Published 2020-09-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/candy-inspired-beer
References: [foodandwine](https://www.foodandwine.com/news/sheetz-watermelon-rings-gummy-beer) & [sheetz](http://www.sheetz.com/beerproject/)

The fourth limited-edition beer from [Sheetz](https://www.trendhunter.com/trends/peach-flavored-vodka-sodas) is Watt-Ahh-Melon Ring, a watermelon wheat beer brewed with over 100 pounds of Sheetz [gummy](https://www.trendhunter.com/trends/gummy-bear-kit) rings. As part of its limited-edition series, Sheetz has collaborated with different brewing companies and this time around, it opted to partner with Virginia's Hardywood Park.

The Sheetz Project Watt-Ahh-Melon Ring comes in at 5.3% ABV and it's described as "a light and refreshing tart watermelon wheat ale" that balances sweet flavors with a bit of heat. The craft beer was inspired by the Hardywood’s brewmaster and cofounder Patrick Murtaugh's idea of making a beer from [watermelon candy](https://www.trendhunter.com/trends/sweetarts-gummy-halos) and this new brew offers a new way for people to appreciate the Sheetz gummy watermelon rings.

Previously, Sheetz has created limited-edition craft beers like Hop Dog and Brewberry Muffinz.

Image Credit: Sheetz

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 36% | Activity: 43% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Gummy-inspired Beers:** Using candy flavors to create unique craft beers can attract a new and unconventional audience.
- **Limited-edition Craft Beers:** Collaborating with different brewing companies to create limited-edition craft beers can increase brand awareness and create excitement among customers.
- **Fruity Wheat Beers:** Exploring different fruit flavors in wheat beers can attract a wider demographic who enjoy a refreshing, fruity taste.

### Industries Being Reshaped

- **Craft Beer:** Craft beer breweries may consider experimenting with unconventional ingredients like gummy candy to attract a younger and adventurous clientele.
- **Convenience Stores:** Convenience store chains can tap into the craft beer industry by collaborating with local breweries to create unique and exclusive limited-edition beers.
- **Food and Beverage Manufacturing:** Food and beverage companies may consider exploring new flavors and ingredients to create innovative products like gummy candy-inspired beers.

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- [Fast-Food-Inspired Beers](https://www.trendhunter.com/trends/strawberry-biscuit-ale.md)
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