# Candy Hotel Room Activations Howard Johnson by Wyndham Celebrates Its Design Refresh with a Pop-up By Kalin Ned | Published 2019-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/candy-hotel-room References: [prnewswire](https://www.prnewswire.com/news-releases/howard-johnson-by-wyndham-creates-a-sweet-escape-with-new-yorks-first-ever-all-candy-hotel-room-300906067.html?tc=eml_cleartime) & [wyndhamrewards](http://www.wyndhamrewards.com) The candy hotel room is no longer a thing of one's dreams as Howard Johnson by [Wyndham](https://www.trendhunter.com/trends/where-theres-a-wyndham) realizes it as the hospitality business celebrates its "largest design-refresh in more than 25 years." To call attention to this milestone, the company facilitated an exclusive two day pop-up in New York City, where individuals were invited to check out what was dubbed '[HoJo's](https://www.trendhunter.com/trends/hojos-original-fried-clam-soap) Sweet Escape.' The candy hotel room boasted design elements that teased the sweet tooth of visitors — from licorice and jellybeans to marshmallows and more. Playful and absolutely whimsical, Howard Johnson by Wyndham taps into the phenomenon of curating vibrant and photo-friendly spaces that invite people to a one-of-a-kind and limited-time experience. Photo Credits: Diane Bondareff ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Photo-friendly Hotel Experiences:** Opportunity for hotels to create Insta-worthy pop-up spaces that offer one-of-a-kind and limited-time experiences to attract tourists. - **Whimsical Hospitality Design:** Opportunity for the hospitality industry to tap into the phenomenon of playful and imaginative design, using candy-themed elements to appeal to the sweet tooth of visitors. - **Event-based Marketing:** Opportunity for businesses to create exclusive and experiential pop-up events as part of a larger marketing strategy. ### Where This Applies - **Hospitality:** Industry professionals can update hotel design to feature candy-themed elements that will appeal to travelers looking for photo opportunities and unique experiences. - **Marketing:** Marketing professionals can use event-based marketing as a strategy to create exclusive, experiential pop-up events that are shareable on social media. - **Food and Beverage:** Innovative food and beverage concepts can be incorporated into hospitality spaces, to create memorable guest experience. ## Related on Trend Hunter - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Candy Corn Suites](https://www.trendhunter.com/trends/candy-corn-suite.md) - [Nostalgic Soda-Inspired Suites](https://www.trendhunter.com/trends/time-travel-travel-agency.md) - [Easter Candy Suites](https://www.trendhunter.com/trends/peeps-sweet-suite.md) - [Reimagined Hotel Menu Items](https://www.trendhunter.com/trends/hojos-original-fried-clam-soap.md) - [Festive Soda Brand Suites](https://www.trendhunter.com/trends/santas-suite-retreat.md) - [Dessert-Inspired Candy Experiences](https://www.trendhunter.com/trends/hichew-dessert-mix-experience.md) - [Candy-Themed Pop-Up Shops](https://www.trendhunter.com/trends/hichew-bitesize-candy-shop.md) - [Holiday Baking Retreats](https://www.trendhunter.com/trends/pillsbury-let-it-dough-suite.md)