# Candy-Flavored Energy Drinks These C4 Energy Drinks Capture the Juicy Essence of Starburst By Laura McQuarrie | Published 2021-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-flavored-energy-drinks References: [prnewswire](https://www.prnewswire.com/news-releases/c4-energy-launches-starburst-candy-collaboration-providing-a-burst-of-explosive-energy-in-four-juicy-flavors-301386680.html) & [mars](http://www.mars.com) [Mars Wrigley](https://www.trendhunter.com/trends/skittles-drinks) is now introducing its first-ever partnership with an energy drink brand, C4 Energy, and with it, four candy-inspired energy drinks: Strawberry, Cherry, Orange and Lemon. These fruity and juicy flavors have been in the works for several years and the perfected formulas boast "the closest possible candy flavor experience via our zero-sugar performance energy drinks that will ignite one's taste buds and exceed flavor expectations," according to John Herman, Chief Commercial Officer of [Nutrabolt](https://www.trendhunter.com/trends/jolly-rancher-energy-drinks). The high-performance energy drinks are launching with a colorful tasting room by the name of the C4 Energy Mobile Candy Flavor Shop pop-up in the Los Angeles area. The collab promises to delight energy drink fans and [Starburst](https://www.trendhunter.com/trends/performance-energy-drink1) lovers with a sweet and nostalgic taste, better-for-you energy and clinically studied functional ingredients for muscular endurance and cellular hydration. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 33% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Candy-flavored Energy Drinks:** Energy drink brands can explore opportunities to partner with confectionery companies and offer candy-inspired flavors to attract younger consumers who prioritize taste in their energy drinks. - **Fruit-inspired Flavors:** Beverage brands can capitalize on the popularity of fruity flavors by introducing a range of energy drinks that offer a variety of natural fruit flavors to appeal to consumers who are looking for tasty yet sugar-free energy options. - **Zero-sugar Performance Energy Drinks:** Beverage manufacturers can focus on product innovation and invest in research to develop zero-sugar performance energy drinks that offer a unique taste and functional benefits to meet the growing demand for products that enhance physical performance without compromising on taste. ### Where This Applies - **Energy Drink Industry:** Energy drink brands can collaborate with confectionery companies to tap into a wider market segment and to leverage the popularity of confectionery brands to enhance their presence in the market. - **Confectionery Industry:** Confectionery companies can explore collaboration opportunities with energy drink brands to expand their consumer base and explore new revenue streams by leveraging their existing brand equity and customer loyalty. - **Beverage Industry:** Beverage manufacturers can invest in product development to introduce natural and sugar-free energy drinks that cater to consumers who are looking for healthier yet tasty energy options. ## Related on Trend Hunter - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Hard Candy Energy Drinks](https://www.trendhunter.com/trends/jolly-rancher-energy-drinks.md) - [Nostalgic Orange Energy Drinks](https://www.trendhunter.com/trends/c4-energy-3.md) - [Candy-Flavored Performance Mixes](https://www.trendhunter.com/trends/c4-energy-aminos.md) - [Popsicle-Inspired Energy Drinks](https://www.trendhunter.com/trends/flavors-of-summer.md) - [Collaboration Candy Energy Drinks](https://www.trendhunter.com/trends/c4-energy-millions-apple.md) - [Peachy Candy Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-jolly-rancher-peach.md) - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md)