# Mulled Wine Candies This Unique Candy Flavor Reminds of Brewed Red Wine and Winter Spices By Laura McQuarrie | Published 2016-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-flavor References: [squishcandies](https://www.squishcandies.com/en_ca/products/1625-Mulled-Wine) In the spirit of Christmas, [Squish Candies](https://www.trendhunter.com/trends/squish-energy) released a fun candy flavor that channels a beverage that's traditional to German Christmas markets. The festive Mulled Wine candy takes the form of a [star-shaped gummy](https://www.trendhunter.com/trends/festive-chaos-of-gummy-candy). Although the sweet treat looks deceptively simple, the candy takes cues from a number of complex seasonal flavors, including brewed red wine, cinnamon sticks, cloves, star anise, as well as fresh citrus. Rather than being consumed in the form of a beverage, this chewy snack offers a mess-free way to indulge in these sweet holiday flavors on the go. The drink-inspired treat from Squish Candies can be purchased individually, or enjoyed as part of a 'Holiday Selection' assortment alongside other fun holiday flavors like gummy bears that taste like fruit-flavored prosecco. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 9% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Holiday-inspired Candy Flavors:** The success of Squish Candies' Mulled Wine candy highlights the trend of creating unique candy flavors inspired by traditional holiday beverages and flavors. - **Mess-free Snacking:** The Star-shaped Mulled Wine candy offers a mess-free snacking experience, reflecting the growing trend of convenient and portable snacks for on-the-go consumption. - **Confectionery Assortments:** The 'Holiday Selection' assortment from Squish Candies showcases the trend of curated confectionery collections, providing consumers with an array of flavors to enjoy. ### Industries Being Reshaped - **Candy Manufacturing:** Candy manufacturers can capitalize on the trend of holiday-inspired candy flavors by creating unique and festive flavors that evoke the spirit of traditional holiday beverages and flavors. - **Snack Food Manufacturing:** The mess-free snacking trend presents an opportunity for snack food manufacturers to develop convenient and portable snack options that cater to busy consumers who are constantly on the go. - **Confectionery Retail:** The popularity of confectionery assortments opens up opportunities for retailers to curate and offer diverse collections of candies, appealing to consumers looking for a variety of flavors to enjoy. ## Related on Trend Hunter - [Spiced Alcohol-Free Mulled Wines](https://www.trendhunter.com/trends/eisberg-mulled.md) - [Sour Seasonal Gummy Candies](https://www.trendhunter.com/trends/sweet-sour-reindeer-gummy-mix.md) - [Squishy Seasonal Candy Products](https://www.trendhunter.com/trends/naughty-nice-squashies.md) - [Non-Alcoholic Mulled Wines](https://www.trendhunter.com/trends/nonalcoholic-mulled-wine.md) - [Mulled White Wines](https://www.trendhunter.com/trends/mulled-white-wine.md) - [Holiday Sour Candies](https://www.trendhunter.com/trends/holiday-sour-candies.md) - [Seasonally Flavored Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company.md) - [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md) - [Festive Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-holiday-collection.md)