# Candy-Filled Gaming Experiences HI-CHEW is Integrated in Fortnite for a Limited Time By Laura McQuarrie | Published 2023-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/candy-filled-gaming References: [percivalnews.biz.id](https://percivalnews.biz.id/hi-chew-creates-a-candy-filled-gameplay-experience-with-limited-time-integrations-in-fortnite/) & [HI-CHEW](http://HI-CHEW.com)  As October ushers in the month of candy with Halloween festivities, HI-[CHEW](https://www.trendhunter.com/trends/hichew-dessert-mix) is taking the sweet celebrations to the metaverse by offering a candy-filled gaming experience within Fortnite. This activation marks the first time that HI-CHEW will be fully integrated into a gaming experience, and the brand will be featured in three popular Fortnite mini-games: Hiding Game, Lucky Blocks and Troll Free For All. Within the world of Fortnite, players will encounter HI-CHEW branded power-up blocks, pushcarts, special hiding spots and other surprises to enhance their gameplay experiences. "With more than half of Fortnite's audience falling into the Gen Z demographic," said Teruhiro Kawabe, Chief Representative for the [USA](https://www.trendhunter.com/trends/tropical-candy) & President, CEO of [Morinaga America](https://www.trendhunter.com/trends/hichew-gummies), "This integration allows us to reach our target consumers in a more fun, engaging and meaningful way while they are consuming entertainment." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 46% | Freshness: 18% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Candy-filled Gaming Experiences:** HI-CHEW is fully integrated into the gaming experience of Fortnite, offering candy-filled fun for players. - **Metaverse Brand Activations:** Brands like HI-CHEW are exploring the metaverse as a new marketing platform, integrating their products into popular games like Fortnite. - **Interactive In-game Advertising:** In-game advertising opportunities are expanding, with brands like HI-CHEW creating interactive experiences within games to engage with consumers. ### Industries Being Reshaped - **Gaming:** The gaming industry provides a platform for brands like HI-CHEW to create immersive and interactive experiences for players. - **Food and Beverage:** The food and beverage industry can leverage the popularity of gaming to reach target consumers through unique brand integrations. - **Advertising and Marketing:** Advertising and marketing professionals can explore new opportunities in interactive in-game advertising, as demonstrated by HI-CHEW's integration in Fortnite. ## Related on Trend Hunter - [Candy-Colored Branded Mini-Games](https://www.trendhunter.com/trends/hichew-x-fortnite.md) - [Candy-Inspired In-Game Experiences](https://www.trendhunter.com/trends/hichew-returns-to-fortnite.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Candy-Branded Video Game Partnerships](https://www.trendhunter.com/trends/mentos-fizzookas-rocket.md) - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Branded D2C Candy Platforms](https://www.trendhunter.com/trends/hichew-shopping-experience.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md)