# Candy-Coated Date Snacks Smood Sweets Debuts a New Indulgent Product — Candy Dates By Kalin Ned | Published 2025-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/candy-dates References: [nosh](https://www.nosh.com/pr/2025/11/30/smood-sweets-redefines-betterforyou-candy-with-launch-of-candy-dates--joined-by-entrepreneur-and-actor-oliver-trevena)  [Smood Sweets](https://www.trendhunter.com/trends/candy-coated-dates) has introduced a new confectionery product line named [Candy Dates](https://www.trendhunter.com/trends/sweet-delivery-co). This offering consists of whole dates coated with a candy shell. The snack is designed to replicate classic candy flavors while utilizing natural, plant-based ingredients. The recipe intentionally excludes artificial additives. Smood Sweets positions its Candy Dates range — which includes flavors like Sour Watermelon, Sweet Berry Fish, Sweet Peach, and Fizzy Bubble Gum — as a bridge between nostalgic indulgence and contemporary wellness preferences. The treats are offered in vibrant and whimsical packaging. Smood Sweets was founded by René Sindlev, who is the co-founder of [Pandora Jewelry](https://www.trendhunter.com/trends/canada-dayinspired-jewelry), and his sons Oliver and Lucas Sindlev, who are "the capital partners behind the acclaimed organic health brand Dr Smood and the sea moss beverage brand Moss." Image Credit: Smood Sweets ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 97% | Activity: 96% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Confectionery:** The shift towards plant-based ingredients in candy presents opportunities for creating health-conscious treats without compromising indulgence. - **Nostalgic Wellness Treats:** Combining nostalgic flavors with modern wellness trends allows for innovative products that cater to both emotional and health-driven consumer preferences. - **Functional Indulgence Snacks:** The demand for snacks that combine indulgence with functional benefits opens avenues for developing unique offerings within the health-food sector. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry is ripe for disruption through the introduction of natural ingredient-based, health-focused candy options. - **Health Food Industry:** The intersection of health and indulgence in snack products provides a novel approach to capturing health-conscious consumers. - **Plant-based Foods Industry:** Innovations in plant-based foods are expanding into sweet treats, offering a fresh take on classic candy by focusing on natural, plant-based ingredients. ## Related on Trend Hunter - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Candy-Flavored Dates](https://www.trendhunter.com/trends/flavored-dates.md) - [Dubai-Style Chocolate Dates](https://www.trendhunter.com/trends/dubai-covered-dates.md) - [Chocolate Date-Sweetened Snacks](https://www.trendhunter.com/trends/chocolate-date-bark.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md) - [Textural Teen-Targeted Treats](https://www.trendhunter.com/trends/mallow-dunkz.md) - [Nutritious Snacking-Friendly Dates](https://www.trendhunter.com/trends/datekin.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Artisanal Chocolate-Covered Dates](https://www.trendhunter.com/trends/forest-feast-dates.md)