# Casual Mobile Game Tournaments Candy Crush is Celebrating its 10th Anniversary with Rewards By Colin Smith | Published 2022-09-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/candy-cup-tournament References: [community.king](https://community.king.com/en/candy-crush-saga/discussion/382735/candy-cup-how-does-it-work)  [Candy Crush](https://www.trendhunter.com/trends/summer-candy-crush-shake), the iconic mix-and-match mobile game, is celebrating its [10th anniversary](https://www.trendhunter.com/trends/anniversary-activation) later this year with a new worldwide tournament titled the 'Candy Cup Tournament.' This series is available to all players level 25 and above in the mobile game, making this Candy Crush's largest tournament ever, and one of the largest tournaments ever in the mobile gaming industry. As such, Candy Crush is simultaneously celebrating National Video Game Day on September 12th. The Candy Cup Tournament will award the top 10,000 winners with a month's supply of in-game party boosters. On top of this, each round of the tournament will offer players special awards, tournament0-themed candies, and other prizes available in-game only. The tournament begins on September 15th, 2022, and will take place on both iOS and Android platforms. Image Credit: King, Microsoft ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 96% | Activity: 99% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Game Tournaments:** Leverage the popularity of mobile games to create engaging and rewarding global tournaments. - **In-game Rewards:** Create in-game rewards and prizes to keep players engaged and incentivize competition. - **Celebrating Milestones:** Celebrate game milestones and events by hosting special tournaments and awarding in-game prizes. ### Where This Applies - **Mobile Gaming:** Mobile game companies can capitalize on the trend of in-game tournaments to increase engagement and revenue. - **Marketing and Advertising:** Brands can leverage in-game tournaments and rewards to promote their products and services to a captive audience. - **Retail:** Retailers can offer in-game rewards and discounts to players who participate in mobile game tournaments to drive traffic and increase sales. ## Related on Trend Hunter - [Mobile Game Universe Expansions](https://www.trendhunter.com/trends/candy-crush-solitaire.md) - [Mobile Game-Inspired Cereals](https://www.trendhunter.com/trends/clash-of-clans-cereal.md) - [Competitive Mobile Card Games](https://www.trendhunter.com/trends/community-cup-debut.md) - [Exclusive Gamer Gift Cards](https://www.trendhunter.com/trends/candy-crush-saga-gift-card.md) - [Candy-Colored Branded Mini-Games](https://www.trendhunter.com/trends/hichew-x-fortnite.md) - [Candy-Inspired In-Game Experiences](https://www.trendhunter.com/trends/hichew-returns-to-fortnite.md) - [Co-Branded Game Tournaments](https://www.trendhunter.com/trends/stranger-things-cup.md) - [Game Anniversary-Celebrating Events](https://www.trendhunter.com/trends/tft-6-year-bash.md) - [Candy-Filled Gaming Experiences](https://www.trendhunter.com/trends/candy-filled-gaming.md)