# Rose-Colored Candy Shakes The New Candy Crunch Milkshake from Sheetz is Made with Jolly Ranchers By Katherine Pendrill | Published 2018-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-crunch-milkshake References: [delish](https://www.delish.com/food-news/a19683896/jolly-rancher-milkshakes/) & [facebook](https://www.facebook.com/sheetz/photos/a.10150410125355501.625346.21120170500/10160057400005501/?type=3&theater) With National Unicorn Day set to take place on April 9th, the popular Mid-Atlantic convenience store chain Sheetz has debuted a picture-perfect new drink dubbed the Candy Crunch Milkshake. While candy-infused shakes are nothing new, this deliciously sweet drink boasts a hot pink hue that worthy of anyone's [Instagram](https://www.trendhunter.com/trends/colorful-hot-chocolate) feed. The new Candy Crunch Milkshake is a hybrid shake made from a mouth-watering combination of ice cream, [Jolly Rancher](https://www.trendhunter.com/trends/jolly-rancher-watermelon-lemonade) candies, whipped cream, and rainbow-colored sprinkles. The new drink joins the chain's extensive lineup of dessert-themed milkshakes, which include [Cinnabon](https://www.trendhunter.com/trends/baker-baker-and-cinnabon), Cake Batter Cream, Mint Cookies and Cream, and Chocolate Fluffernutter. Available at all 500 Sheetz locations across the Mid-Atlantic, the hot pink shake is a Millennial-friendly drink with a deliciously sweet twist. Image Credit: *Sheetz.* ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Candy-infused Shakes:** Disruptive Innovation Opportunity: Develop new flavors and combinations of candy-infused shakes to cater to the growing demand for unique and Instagram-worthy beverages. - **Dessert-themed Milkshakes:** Disruptive Innovation Opportunity: Create innovative dessert-themed milkshakes that appeal to different taste preferences, such as incorporating popular baked goods or unique flavor profiles. - **Millennial-friendly Drinks:** Disruptive Innovation Opportunity: Explore new beverage options that resonate with Millennials, such as incorporating trendy flavors, bright colors, and visually appealing elements for social media sharing. ### Industries Being Reshaped - **Convenience Store Industry:** Disruptive Innovation Opportunity: Transform traditional convenience stores into destinations for unique and indulgent treats, offering a variety of innovative milkshake options to attract customers and boost sales. - **Food and Beverage Industry:** Disruptive Innovation Opportunity: Collaborate with popular candy brands to create co-branded milkshakes that tap into nostalgic flavors and capitalize on the popularity of sweet treats. - **Social Media and Influencer Marketing Industry:** Disruptive Innovation Opportunity: Partner with social media influencers to promote and showcase visually appealing and Instagram-worthy milkshakes, leveraging the power of influencers' reach and engagement. ## Related on Trend Hunter - [Candy-Topped Vanilla Shakes](https://www.trendhunter.com/trends/summer-candy-crush-shake.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md) - [Gummy Candy-Blended Milkshakes](https://www.trendhunter.com/trends/nerds-strawberry-milkshake.md) - [Crunchy Candy Holiday Shakes](https://www.trendhunter.com/trends/holiday-crunch-shake.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Colorful Paddy's Day Shakes](https://www.trendhunter.com/trends/under-the-rainbow-shake.md) - [Cinnamon-Infused Milkshakes](https://www.trendhunter.com/trends/cinnamon-crunch-shake.md) - [Crunchy Seasonal Cookie Milkshakes](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake.md) - [Creamy Butterscotch Caramel Milkshakes](https://www.trendhunter.com/trends/caramel-crumble-milkshake.md)