# Candy Covered Cars 'Vault for Vauxhall' Promo By Daniel Glover | Published 2008-11-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/candy-covered-car References: [myspace](http://www.myspace.com/emmabelllovesvauxhall) This candy covered car, designed by contemporary British fashion star Emma Bell, was created to promote "Vault for Vauxhall," her collaboration with the car brand. Vauxhall promises to transport people into a fairytale wonderland experience inspired by Emma’s fashion creations. Over 10,000 sweets cover the Vauxhall Corsa, which will be the centre-piece of [Emma’s wonderland](http://www.myspace.com/emmabelllovesvauxhall). **Implications** - The use of eccentric materials and mediums adds interest to design pieces or guerrilla ads that is heightened when the unconventional materials are also somewhat familiar to a consumer. The Vault for Vauxhall promotion piece is a perfect example, with a Vauxhall car covered in candy that most consumers will remember from childhood. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Eccentric Material Design:** Designers are creating interest by using familiar yet unconventional materials such as candy to make design pieces or guerrilla ads more memorable. - **Fashion-car Collaboration:** Collaborative efforts between fashion and car brands create unique experiences such as Emma Bell's wonderland promotion with Vauxhall. - **Nostalgic Marketing:** Using familiar childhood items such as candy in marketing creates a sense of nostalgia and familiarity with consumers. ### Who This Affects Most - **Automotive Industry:** Automotive companies could collaborate with fashion designers to create unique experiences that go beyond the typical showroom experience. - **Fashion Industry:** Fashion brands could collaborate with car companies to create immersive experiences that showcase both fashion and technology. - **Marketing Industry:** Incorporating nostalgic items such as candy into marketing campaigns could be a successful strategy for creating a memorable and relatable brand image. ## Related on Trend Hunter - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Branded Race Car Chocolates](https://www.trendhunter.com/trends/kitkat-f1-chocolate-car.md) - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Tent-Integrated Pink Cars](https://www.trendhunter.com/trends/cla-model.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md)