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# Natural Candy Corn Treats
Sweet's Candy Corn is Naturally Flavored and Free from Artificial Dyes

By Laura McQuarrie | Published 2017-10-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/candy-corn-treats
References: [naturalcandystore](http://www.naturalcandystore.com/product/natural-candy-corn/halloween-candy) & [sweetcandy](https://www.sweetcandy.com/candy-corn-non-gmo.html)

Candy Corn from Sweet's offers an alternative to [traditional candy corn confections](https://www.trendhunter.com/trends/candy-corn-suite), most of which are artificially colored and flavored.

Unlike most candy corn pieces that feature the classic three-stripe design, these ones forgo tradition to introduce solid pieces in three different dye-free colors. These white, yellow and orange pieces are created with flavorful natural fruit and vegetable extracts from pumpkin, carrot and apple. The non-GMO, gluten-free seasonal candy corn treats are made with other natural ingredients like cane sugar, tapioca syrup and coconut oil, offering a healthy take on a classic Halloween candy.

During the Halloween season and beyond, many consumers are looking to indulge their sweet tooth with [free-from treats](https://www.trendhunter.com/trends/yumearth-holiday-range), especially ones that eliminate [artificial ingredients](https://www.trendhunter.com/trends/stockleys-sugarfree-candies) in favor of more healthful, natural options.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 6% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Dye-free Candy:** The trend of dye-free candy presents an opportunity for candy companies to create natural alternatives to traditional candy confections.
- **Naturally Flavored Treats:** The trend of naturally flavored treats allows businesses to capitalize on consumer demand for healthier options while still indulging in sweets.
- **Free-from Snacks:** The growing trend of free-from snacks presents a disruptive innovation opportunity for companies to create candy alternatives that eliminate artificial ingredients.

### Sectors Adopting This

- **Candy Manufacturing:** The candy manufacturing industry can adopt the trend of dye-free candy and create natural confections that attract health-conscious consumers.
- **Healthy Snacks:** The healthy snacks industry can tap into the trend of naturally flavored treats to offer guilt-free indulgence options for consumers seeking healthier alternatives.
- **Confectionery Retail:** The confectionery retail industry can seize the opportunity of the free-from snacks trend by stocking and promoting natural candy options to cater to the growing demand for healthier sweets.

## Related on Trend Hunter

- [Free-From Halloween Candies](https://www.trendhunter.com/trends/yumearth-sour-littles.md)
- [Fall Festival-Flavored Candies](https://www.trendhunter.com/trends/fall-festival-candy-corn.md)
- [Better-For-You Halloween Candies](https://www.trendhunter.com/trends/unreal-halloween-pack.md)
- [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md)
- [Dye-Free Tortilla Snacks](https://www.trendhunter.com/trends/simply-nkd-doritos-nacho-cheese.md)
- [Fall-Themed Licorice Candies](https://www.trendhunter.com/trends/candy-corn-drops.md)
- [Nutrition-Minded Halloween Candies](https://www.trendhunter.com/trends/unreal-halloween-variety-bag.md)
- [Free-From Swedish Halloween Candies](https://www.trendhunter.com/trends/spooky-gummy-mix.md)
- [Better-For-You Halloween Lollipops](https://www.trendhunter.com/trends/zolli-candy-seasonal-packaging.md)
