# Vivid Candy Clutches YRU's Dessert-Inspired Bags Make a Bold and Youthful Statement By Jana Pijak | Published 2016-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/candy-clutch References: [y-r-u](http://y-r-u.com/collections/bags/products/candy-pink) YRU's candy clutch collection is youthful and fun, appealing to fashion risk takers who aren't afraid to experiment with their wardrobe. While these snack-shaped clutches look best when paired with a simple black or white ensemble, they can also be worn with a colorful look if aiming to make a bolder statement. Shaped like wrapped candies, these accessories boast a metallic faux leather materiality and are available in two fun colors -- a traditional holographic silver and a metallic hot pink. Drawing inspiration from childhood, this candy clutch collection embodies a carefree and whimsical air. Featuring an array of kid-themed products that are designed for adults, YRU appeals to Millennials with an appreciation for nostalgia and is an e-commerce platform that targets today's many youth subcultures. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Accessories:** Opportunity for creating more fun and whimsical accessories targeting fashion risk takers. - **Nostalgic Fashion:** Opportunity to tap into Millennials' appreciation for nostalgia by creating products that evoke childhood memories. - **E-commerce Platforms:** Opportunity to build online platforms that cater to various youth subcultures and offer unique products. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity to create unique and bold accessories that appeal to fashion risk takers. - **Fashion Retail:** Opportunity for retailers to tap into the growing trend of nostalgic fashion and offer products that evoke childhood memories. - **E-commerce:** Opportunity for e-commerce platforms to cater to the diverse needs and preferences of youth subcultures by offering niche and unique products. ## Related on Trend Hunter - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Candy-Inspired Holiday Collections](https://www.trendhunter.com/trends/candyinspired.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md)