# Sickly Sweet Candy Cereals The Sour Worm Cereal is a Sugary Alternative to Breakfast By M | Published 2013-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-cereal References: [firebox](http://www.firebox.com/product/5876/Sour-Worms-Cereal?via=whatsnew) Your childhood prayers have been answered and a candy cereal has been created. The Sour Worms cereal is exactly as it sounds: a cereal-like box filled with entirely sour gummy worms. A hilariously cute novelty item, this green candy cereal box comes with five pounds -- yes FIVE pounds -- worth of sour gummy worms. On the silly joke nutrition list, the calories add up to "lots," the calories coming from sugar are "ALL," the happiness daily value is 527% and the tummy ache chances are of course 83%. With its vibrant green box and gummy worm-inspired lettering, the Sour Worms cereal certainly has a [child-like appeal](https://www.trendhunter.com/trends/itsugar-retro-sours). While this cereal might be fun to eat the first one or two times, after that is it really worth all the cavities and stomach aches? ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Food Products:** Creating unique and fun food products, like candy cereals, can disrupt the traditional breakfast food industry. - **Personalized Packaging:** Designing vibrant and visually appealing packaging can attract consumers, especially children, to try new products like Sour Worm Cereal. - **Indulgent Breakfast Options:** Consumers are seeking indulgent breakfast options, opening opportunities for sugary cereals and other unconventional morning meals. ### Sectors Adopting This - **Food and Beverage Manufacturing:** Food manufacturers can explore creating novelty candy cereals to cater to consumers' desire for unique and fun food experiences. - **Packaging and Design:** The demand for eye-catching packaging can create opportunities for companies specializing in designing personalized and visually appealing product packaging. - **Breakfast Food Industry:** Manufacturers in the breakfast food industry can tap into the trend of indulgent breakfast options by introducing unconventional products like candy cereals. ## Related on Trend Hunter - [Tiny Sour Gummy Candies](https://www.trendhunter.com/trends/fizzy-whizzy-weenie-worms.md) - [Bursting Gummy Worm Candies](https://www.trendhunter.com/trends/trolli-sour-bursting-crawlers.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Toy-Themed Sour Candies](https://www.trendhunter.com/trends/sour-grumpy-gummy-bears.md) - [Gooey Sour Gummy Dips](https://www.trendhunter.com/trends/goodunkers.md) - [Gooey Sour Candy Dips](https://www.trendhunter.com/trends/sour-goodunkers.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Flavorful Good-For-You Sour Gummies](https://www.trendhunter.com/trends/shameless-snacks.md) - [Cartoon-Themed Sour Candies](https://www.trendhunter.com/trends/trolli-sour-brite-crawlers.md)