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# Candy Care Packages
Sugarfina's Candy Care Package Shares a Selection of Sweet Treats

By Laura McQuarrie | Published 2020-08-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/candy-care-package
References: [candyindustry](https://www.candyindustry.com/articles/89274-sugarfina-introduces-care-packages-including-retailers-popular-sweets) & [sugarfina](https://www.sugarfina.com/candy-care-package)

At a time when people are looking for extra comfort and ways to connect with loved ones, Sugarfina is introducing the Candy Care Package featuring some of its most popular sweets. Sugarfina’s Candy Care Package can either be ordered with or without a customized handwritten note penned by a Sugarfina Candy Concierge. Within the box, recipients will find candies like Birthday Cake Caramels, Rainbow Bears and Dark Chocolate Sea Salt Caramels, as well as other treats with favorite peanut butter, fruit and coffee flavors.

Filled with Sugarfina's top-selling treats, the Candy Care Package is an easy gift that can be sent to teachers, friends and family members who could use something sweet to look forward to in the mail.

Image Credit: Sugarfina

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 66% | Activity: 55% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Care Packages:** The trend of personalized care packages presents an opportunity for businesses to provide customized products that cater to individual preferences.
- **Comfort Food Gifting:** The trend of comfort food gifting offers businesses the chance to create packages filled with nostalgic and indulgent treats that provide a sense of comfort and connection.
- **Concierge Experience:** The trend of offering a concierge experience allows businesses to provide personalized and attentive customer service, enhancing the overall shopping experience.

### Sectors Adopting This

- **Gift and Specialty Food:** The gift and specialty food industry can capitalize on the personalized care package trend by offering a wide range of tailor-made food gift options.
- **E-commerce:** The e-commerce industry can take advantage of the comfort food gifting trend by creating online platforms that curate and deliver indulgent food packages to customers' doorsteps.
- **Customer Service:** The customer service industry can embrace the concierge experience trend by providing dedicated experts who offer personalized assistance and recommendations to enhance the customer journey.

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