# Comedian-Themed Holiday Brownies Jimmy Fallon’s New Candy Cane Brownie is Coming to Crumbl By Katherine Pendrill | Published 2024-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-cane-brownie References: [ktla](https://ktla.com/business/press-releases/ein-presswire/764925661/crumbl-partners-with-nbcs-the-tonight-show-starring-jimmy-fallon-to-sweeten-up-the-season/) & [instagram](https://www.instagram.com/crumblteam/reel/DDDqVIQNhLp/)  [Crumbl](https://www.trendhunter.com/trends/brookie-dough-pie) Partners with [NBC’s](https://www.trendhunter.com/trends/yes-chef-meal-kit) ‘The Tonight Show Starring Jimmy Fallon’ on a delicious new sweet treat dubbed the Jimmy Fallon’s Holiday Seasoning Candy Cane Brownie. Available from December 2nd through until December 7th, the new Jimmy Fallon’s Holiday Seasoning Candy Cane Brownie is a decadent dessert inspired by the late-night host's new Holiday Seasoning album. The new dessert features a rich and fudgy chocolate brownie base topped with a peppermint white drop buttercream, a semi-sweet chocolate ganache drizzle, and a sprinkle of crunchy candy cane pieces on top. As Karen Kovacs, President, Advertising & Partnerships, [NBCUniversal](https://www.trendhunter.com/trends/the-slc-scoop), says of the collaborative new dessert, “We’re thrilled about our partnership with Crumbl, which brings a delicious treat inspired by one of our favorite late-night hosts into reality. It’s an exciting opportunity for our audiences to experience a piece of the magic in real life, making this season even merrier.” Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 53% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Celebrity-themed Desserts:** Drawing from popular figures to create themed desserts can attract fans and provide a unique selling point in the crowded dessert market. - **Seasonal Limited-time Offerings:** Offering limited-time seasonal treats can drive urgency and repeat visits, especially when tied to specific cultural moments or holidays. - **Collaborative Brand Partnerships:** Strategic collaborations between food brands and entertainment franchises can enhance brand visibility and create innovative marketing opportunities. ### Who This Affects Most - **Confectionery:** The confectionery industry can capitalize on seasonal and celebrity-themed products to drive sales and brand recognition. - **Media and Entertainment:** Media companies can explore cross-industry collaborations to create experiential products that engage and delight their audiences. - **Retail Bakery:** Bakery retailers can enhance their offerings with unique, limited-time collaborations that attract new customers and renew interest. ## Related on Trend Hunter - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Fudgy Peppermint Chocolate Cookies](https://www.trendhunter.com/trends/peppermint-chocolate-cookies.md) - [Christmasy Candy-Packed Cookies](https://www.trendhunter.com/trends/holiday-magic-cookie.md) - [Sundae-Inspired Brownies](https://www.trendhunter.com/trends/new-brownie-sundae.md) - [Festive Cookie-Infused Cookies](https://www.trendhunter.com/trends/chocolate-peppermint-cookie.md) - [Whimsical Chocolatier Cookies](https://www.trendhunter.com/trends/wonka-cookie.md) - [Peppermint Ice Cream Cookies](https://www.trendhunter.com/trends/peppermint-ice-cream-cookie.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Chewy Double Fudge Brownies](https://www.trendhunter.com/trends/double-fudge-brownie.md)