# Celebratory Candy Cakes Squish Candies' Cakes are Made from an Assortment of Sweets By Laura McQuarrie | Published 2015-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-cakes References: [squishcandies](https://www.squishcandies.com/en_us/products/1256-Birthday-Cake) Those with a taste for all things sweet will be able to happily sink their teeth into one of these candy cakes from Squish Candies. Rather than being made from a batter that is baked, this cake is made from an assortment of candies that have been arranged to resemble a small confection. The cakes come in themes like 'Love' and 'Birthday' and are made with a variety of ingredients like [marshmallows, gummies and candy hearts](https://www.trendhunter.com/trends/swedish-tasting). Since the candy cakes have such vivid color, it's astounding to note that the individual candies are made without any artificial colors. Now that the [gluten-free baking movement](https://www.trendhunter.com/trends/frozen-yogurt-cakes) has really taken off, these novel candy-based cakes are a clever way to avoid consuming gluten. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy-based Desserts:** Opportunity for bakeries and confectionery companies to create unique, visually-appealing desserts using a wide variety of candies. - **Gluten-free Confections:** Opportunity for bakeries and candy companies to offer gluten-free treats that cater to the growing market of health-conscious consumers. - **Non-artificial Ingredients:** Opportunity for food producers to highlight the use of natural ingredients in their products as a selling point for health and environmental consciousness. ### Where This Applies - **Bakeries:** Opportunity for bakeries to innovate and expand their dessert offerings to include candy-based cakes and other gluten-free options. - **Confectionery Companies:** Opportunity for candy companies to market their products as viable ingredients for unique, candy-based desserts and gluten-free treats. - **Health Food Stores:** Opportunity for health food stores to stock candy-based cakes and other gluten-free treats that cater to consumers with dietary restrictions or health-conscious preferences. ## Related on Trend Hunter - [Collaboration Candy Brand Cakes](https://www.trendhunter.com/trends/squashies-drumstick-celebration-cake.md) - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Layered Cotton Candy Cakes](https://www.trendhunter.com/trends/cotton-candy-layer-cake.md) - [Creamy Candy Cheesecakes](https://www.trendhunter.com/trends/squashies-cheesecake-slices.md) - [Celebratory Candy-Topped Cakes](https://www.trendhunter.com/trends/susiecakes-x-sees-candies.md) - [Candy Bar-Themed Cakes](https://www.trendhunter.com/trends/cadbury-cakes.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md) - [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md)