# Vodka-Infused Candy Treats The Sugarfina 'Vodka Is Always a Good Idea Candy Bento Box' is Boozy By Michael Hemsworth | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-bento-box References: [delish](http://www.delish.com/food/a57538/not-a-drill-you-can-now-buy-vodka-infused-chocolate/) & [sugarfina](https://www.sugarfina.com/vodka-is-always-a-good-idea-candy-bento) The [Sugarfina](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection) 'Vodka Is Always a Good Idea Candy Bento Box' has been announced as a new product created in collaboration with [Tito's Handmade Vodka](https://www.trendhunter.com/trends/titos-handmade-vodka-campaign) to offer boozy treats in an unexpected format. The treats within the box includes the 'Tito's Vodka Cordials' and the 'Tito's American Mule Bears,' with the former boasting a 5% ABV and the latter having a non-alcoholic profile. This makes them a tasty option to serve as part of an offering for friends when enjoying cocktails together. The Sugarfina 'Vodka Is Always a Good Idea Candy Bento Box' is also available in a [non-alcoholic version](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas) that sees the cordials replaced with 'Martini Olive Almonds.' The box also packs a small Moscow mule cup for serving the boozy sweets. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vodka-infused Candy Treats:** Opportunity for confectionery brands to capitalize on the trend of incorporating alcoholic flavors into candy products. - **Collaborative Product Development:** Opportunity for brands to collaborate with alcohol companies to create unique and innovative products. - **Non-alcoholic Alternatives:** Opportunity for non-alcoholic beverage brands to create candy products that mimic popular cocktails without the alcohol. ### Who This Affects Most - **Confectionery:** Opportunity for confectionery companies to explore new flavor combinations and create alcohol-infused candy products. - **Alcohol:** Opportunity for alcohol companies to expand their product offerings and reach new consumer segments through collaborations with candy brands. - **Non-alcoholic Beverages:** Opportunity for non-alcoholic beverage companies to tap into the growing market of mocktail-inspired candy products. ## Related on Trend Hunter - [Cotton Candy-Flavored Coolers](https://www.trendhunter.com/trends/cotton-candy-lemonade.md) - [Vodka-Made Frozen Treats](https://www.trendhunter.com/trends/blue-raspberry-ice-lollies.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Craft Cocktail Lollipops](https://www.trendhunter.com/trends/gourmet-cocktail-lollipop.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Liquor-Infused Chocolate Flavors](https://www.trendhunter.com/trends/liquorinfused-chocolate.md) - [Playful Gummy Bear Kits](https://www.trendhunter.com/trends/gummy-bear-kit.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md)