# Twist Wrap Packaging Cadbury's Candy Bar Packaging Helps with Portion Control By Laura McQuarrie | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-bar-packaging References: [designtaxi](https://designtaxi.com/news/417649/Cadbury-Introduces-New-Candy-Wrapper-Design-To-Curb-Over-Snacking-In-One-Sitting/) & [confectionerynews](https://www.confectionerynews.com/Article/2022/02/02/Cadburys-introduce-Twist-Wrap-packaging-solution-for-Duos)  [Cadbury](https://www.trendhunter.com/trends/cadbury-duos) is introducing new candy bar packaging for a variety of its products—including Cadbury [Dairy](https://www.trendhunter.com/trends/cadbury-dairy-milk-smash-bauble) Milk and Double Decker Duo bars—to help with portion control. The innovative twist wrap design integrates a memory technology solution for the purposes of retaining the shape and quality of the uneaten portion of the product. This solution helps to save bars from being eaten all at once, all the while preserving their freshness for enjoyment at a later time. To support the twist wrap packaging, this new candy bar wrapper contains two mini candy bars per pack. Knowing that consumers want to build more mindful lifestyles for themselves, the brand came up with a way to reduce the temptation to overindulge in a single sitting. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Portion Control Packaging:** The twist wrap design with memory technology for portion control presents an opportunity for companies looking to appeal to health-conscious consumers. - **Mindful Eating Promotion:** The reduced temptation twist wrap packaging with two mini candy bars per pack can be a trend for companies looking to promote mindful eating habits for their consumers. - **Packaging Innovation:** The twist wrap design with memory technology innovation can be a trend for companies looking to revamp their packaging and introduce smart solutions that enhance product quality and consumer experience. ### Where This Applies - **Confectionery:** The portion control and mindful eating promotion trends can influence companies in the confectionery industry searching for innovative ways to appeal to health-conscious consumers. - **Food and Beverage:** Packaging innovation can be an opportunity for companies in the food and beverage industry looking to differentiate their products and integrate smart solutions that provide practical benefits for their consumers. - **Retail:** The portion control and mindful eating promotion trends can be a driver for change in the retail industry, as companies respond to shifting consumer preferences towards healthier products and smart solutions that enable mindful consumption habits. ## Related on Trend Hunter - [Portion-Controlled Candy Packaging](https://www.trendhunter.com/trends/cadbury-duos.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Paper-Based Chocolate Packaging](https://www.trendhunter.com/trends/mars.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Value-Focused Candy Bars](https://www.trendhunter.com/trends/twirl-xtra.md) - [Textural Sharing-Friendly Candy Bars](https://www.trendhunter.com/trends/cadbury-starbar-duo.md) - [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md) - [Low-Sugar Chocolate Cereal Bars](https://www.trendhunter.com/trends/mars-china-snickers-bar.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md)