# Halloween Candy-Packed Ice Creams The Baskin-Robbins Candy Bar Mashup Ice Cream is Treat-Packed By Michael Hemsworth | Published 2017-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-bar-mashup References: [chewboom](http://www.chewboom.com/2017/10/03/candy-bar-mashup-baskin-robbins-flavor-month-october-2017/) The [Baskin-Robbins](https://www.trendhunter.com/trends/spicy-n-spooky-ice-cream) Candy Bar Mashup Ice Cream is the flavor of the month for October 2017 and comes as a truly Halloween-inspired dessert from the brand. The ice cream consists of a base of chocolate that has been mixed with loads of Milky Way, [Snickers](https://www.trendhunter.com/trends/snickers-butterscotch-scoop) and [Twix](https://www.trendhunter.com/trends/ice-cream-kit) chocolate bar pieces before being finished with a caramel ribbon swirl. This makes the ice cream like a nostalgic taste of trick-or-treating that is sure to be a hit with kids and adults alike. The Baskin-Robbins Candy Bar Mashup Ice Cream comes as one of the many seasonal products for fall that are being introduced by food brands to entice consumers looking for a way to indulge as the weather begins to chill down. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Indulgent Ice Cream Flavors:** Brands can offer indulgent ice cream flavors by incorporating popular candy bars as an ingredient. - **Nostalgic Treats:** Nostalgia can be a driving force behind consumer demand for seasonal treats. - **Seasonal Food Products:** Brands can offer seasonal food products to entice consumers looking to indulge in new flavors during specific times of the year. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can incorporate candy bars into various products, tapping into consumer tastes for nostalgic treats. - **Ice Cream:** Ice cream companies can tap into consumer demand for indulgent flavors by incorporating candy bars as ingredients. - **Seasonal Products:** Brands that focus on seasonal product releases can tap into consumer demand for new flavors during specific times of the year. ## Related on Trend Hunter - [Halloween Candy Ice Creams](https://www.trendhunter.com/trends/31-nights-of-monster-mash-creation.md) - [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/totally-unwrapped-ice-cream.md) - [Spiced Halloween Ice Creams](https://www.trendhunter.com/trends/spicy-n-spooky-ice-cream.md) - [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md) - [Candy Brand Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-chocolate-candy.md) - [Halloween Candy Custard Treats](https://www.trendhunter.com/trends/reeses-monster-mash-jackhammer.md) - [Hot Cocoa Ice Creams](https://www.trendhunter.com/trends/cup-of-cocoa-ice-cream.md) - [Spooky Ice Cream Collections](https://www.trendhunter.com/trends/scoops-skulls-series.md)