# Cookie-Topped Frozen Desserts The New Dairy Queen Blizzard is Made with Candy and Cookie Pieces By Katherine Pendrill | Published 2016-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-and-cookie-pieces References: [brandeating](http://www.brandeating.com/2016/07/dairy-queen-offers-new-mms-peanut-butter-monster-cookie-blizzard-treat.html) & [dairyqueen](http://www.dairyqueen.com/us-en/Menu/Treats/Blizzard-Treats/MMs-PB-Monster-Cookie-Blizzard1/?localechange=1&) Amidst news that McDonald's may soon discontinue its M&M McFlurry, Dairy Queen is offering a new frozen treat made with the colorful candy and cookie pieces. With a crunchy texture and a creamy ice cream base, the chilly dessert is the perfect way to beat the summer heat. The new M&M's Peanut Butter Monster Cookie Blizzard is Dairy Queen's Blizzard of the Month for July. The indulgent frozen dessert consists of vanilla soft serve ice cream blended with creamy peanut butter, hunks of chocolate, M&M candies and pieces of peanut butter cookies. The combination of candy and cookie pieces gives the Blizzard a deliciously crunchy texture that pairs well with the creamy soft serve. For those who find it hard to pick just one topping for their ice cream, this decadent dessert is the perfect option. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cookie-topped Frozen Desserts:** Opportunity for businesses to create innovative frozen desserts by combining cookies and candy pieces for a satisfyingly crunchy texture. ### Who This Affects Most - **Fast Food:** Fast food chains can introduce new dessert options like cookie-topped frozen treats to attract customers and drive sales. - **Ice Cream:** Ice cream brands can develop new variations of their products by incorporating cookie and candy pieces for added texture and flavor. - **Confectionery:** Confectionery companies can partner with dessert brands to create exclusive candy and cookie toppings for their frozen treats, offering consumers unique flavor experiences. ## Related on Trend Hunter - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Mashmallow Core Ice Creams](https://www.trendhunter.com/trends/royal-reeses-fluffernutter-blizzard.md) - [Earthy Frozen Chocolate Desserts](https://www.trendhunter.com/trends/oreo-dirt-pie-blizzard.md)