# Glow-in-the-Dark Advent Calendars Harrods' Candy Advent Calendar Has Packaging That Lights Up By Laura McQuarrie | Published 2020-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candy-advent-calendar References: [ca.hellomagazine](https://ca.hellomagazine.com/healthandbeauty/mother-and-baby/2020100298367/weird-advent-calendars-for-a-unique-christmas/#1) & [harrods](https://www.harrods.com/en-gb/shopping/harrods-glow-in-the-dark-candy-advent-calendar-600g-15926115) Harrods' Glow-in-the-Dark Candy Advent Calendar is a treat for all ages, as it's filled with sweet treats and a playful packaging design that lights up at sundown. The festive countdown contains everything from classic seasonal treats like candy canes to fizzy baubles, all of which are [vegetarian-friendly](https://www.trendhunter.com/trends/yumearth-advent-calendar) and sure to satisfy those with a sweet tooth. While kids of all ages have enjoyed [candy advent calendars](https://www.trendhunter.com/trends/chupa-chups-advent-calendar) throughout the month of December for years on end, this glow-in-the-dark countdown offers a magic experience that creates excitement for both days and nights. Along with the festive red Glow-in-the-Dark Candy Advent Calendar, Harrods also makes a Glow-in-the-Dark Chocolate Advent Calendar that shares [daily milk chocolate treats](https://www.trendhunter.com/trends/coxco-advent-calendar) and a green packaging design with stars and snowflakes that illuminate when it gets dark. Image Credit: Harrods ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Packaging:** Developing packaging designs that light up at specific times can create new, exciting experiences for consumers. - **Vegetarian-friendly Treats:** Offering vegetarian-friendly holiday treats can expand a company's customer base to include those who may otherwise have dietary restrictions. - **Non-traditional Advent Calendars:** Creating unique and playful twists to traditional holiday products, such as advent calendars, can help differentiate a company from competitors and attract new customers. ### Who This Affects Most - **Confectionery:** Developing new, vegetarian-friendly candies and chocolates and innovative packaging designs for season-specific products can diversify a company's offerings and set them apart in a crowded market. - **Holiday Decorations:** With non-traditional and unique takes on traditional holiday products like advent calendars, the holiday decorations industry has opportunities to refresh and expand their product portfolios and demographics. - **Retail:** Including creative and unique products in holiday merchandise offerings can attract new customers and drive seasonal revenue for retail stores. ## Related on Trend Hunter - [Retro Candy Advent Calendars](https://www.trendhunter.com/trends/candy-advent-calendars.md) - [Textural Chocolate Advent Calendars](https://www.trendhunter.com/trends/kinder-holiday-mix-countdown-calendar.md) - [Vegan Candy Advent Calendars](https://www.trendhunter.com/trends/advent-calendar-tree.md) - [Creamy Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-creamy-advent-calendar.md) - [Eco-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/alter-eco-advent-calendar.md) - [Spooky Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/halloweenthemed-advent-calendar.md) - [Mischievous Candy Advent Calendars](https://www.trendhunter.com/trends/sour-patch-kids-advent-calendar.md) - [Lunar Chocolate Countdowns](https://www.trendhunter.com/trends/dandelion-chocolate-advent-calendar.md) - [Seasonal Sour Countdown Calendars](https://www.trendhunter.com/trends/warheads-countdown-calendar.md)