# Rejuvenated Concept Candle Stores This Store Pays Homage to Luxury Fabrics & Parisian Design By Rahul Kalvapalle | Published 2021-11-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/candle-stores References: [glossy.co](https://www.glossy.co/beauty/diptyque-unveils-new-store-concept-ahead-of-holiday-shopping-surge/) & [diptyqueparis](https://www.diptyqueparis.com/en_us)  French candle and fragrance company [Diptyque](https://www.trendhunter.com/trends/diptyque-4) has given its New York City boutique candle store a significant makeover that aims to emphasize the opulence of the company's premium offerings whilst also taking into account design cues of New York as well as Paris, where the company was founded. The Prince Street candle store has been reimagined to include diverse decorations, a distinctively Parisian fireplace and a variety of eyecatching pieces of art. However, a key theme that runs through all the new design aspects of this redesigned retail location is the fact that aims to emphasize the brand's roots in the luxury space by paying homage to the company's longstanding heritage in high-quality fabrics. This candle store also offers a new accessories section, which aims to encourage customers to find new and creative ways to enjoy Diptyque's range of candles and other luxury products. Image Credit: Diptyque Paris ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 63% | Activity: 35% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Retail Store Revamps:** Revamping luxury retail stores including diverse decorations, art, and distinct interior design elements can positively impact brand identity and increase sales. - **Heritage as a Marketing Strategy:** Emphasizing brand's roots and heritage in its marketing strategy can increase customer loyalty and attract new customers. - **Accessories to Enhance Customer Experience:** Offering an accessories section can encourage customers to find new and creative ways to enjoy a brand's products while increasing sales. ### Sectors Adopting This - **Luxury Retail:** Luxury retail stores can benefit from revamping their stores to better represent their brand identity and appeal to their target demographic. - **Fragrance and Candle:** Fragrance and candle companies can benefit from emphasizing their roots and heritage in their marketing strategy to increase brand loyalty. - **Home Decor:** Home decor companies can benefit from offering a wide array of accessories that can enhance customers' in-home experiences, thereby increasing sales and customer loyalty. ## Related on Trend Hunter - [Refillable Designer Candles](https://www.trendhunter.com/trends/diptyque-4.md) - [Luxe City-Inspired Candles](https://www.trendhunter.com/trends/diptyque-berlin-candle.md) - [Chic Celebratory Candle Decor](https://www.trendhunter.com/trends/diptyque-simple-objects.md) - [Sophisticated Candle Collections](https://www.trendhunter.com/trends/sophisticated-candle-collection.md) - [Luxurious Olfactory Retail Spaces](https://www.trendhunter.com/trends/bergdorf-goodman.md) - [Woody Candle Collections](https://www.trendhunter.com/trends/34-boulevard-saintgermain.md) - [Cafe-Inspired Candle Collections](https://www.trendhunter.com/trends/diptyque-x-caf-verlet.md) - [Multisensory Jazz Pop-Ups](https://www.trendhunter.com/trends/diptyques-orpheon.md) - [Commemorative Luxury Wallpapers](https://www.trendhunter.com/trends/diptyque-2.md)