# Alphabetical Candle Branding These Candle Boxes Feature Reinterpreted Designs of Letters By Mishal Omar | Published 2017-01-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/candle-boxes References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/allover-premium-scented-candles.html) & [allover.gr](http://allover.gr/) The candle boxes designed by Spyros Doukas and Costis Papatheodorous were created for allOver by athina oikonomakou. The packaging features a modernized interpretation of the scent of the candles that it contains. There are [three different scents in the collection](https://www.trendhunter.com/trends/core-candle-collection) -- an amber scent, a jasmine and a fig. Each of the candles boxes features the first letter of the scent it contains, with the letters offering [unique geometric designs](https://www.trendhunter.com/trends/assouline-1). The brand name is also featured on the boxes in the same geometric patterns that the names of the candles are shown in. These contemporary candle boxes work to interest consumers due to their unique visual patterns that are reminiscent of the fonts that have come to be associated with Greece. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 76% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Geometric Packaging:** Opportunity for companies to create modernized interpretation packaging design for their products using geometric patterns. - **Alphabet-centered Branding:** Opportunity for companies to use letters as the inspiration for branding efforts, such as creating unique geometric designs. - **Scent-inspired Product Design:** Opportunity for designers to create product packaging that incorporates the scent of the product into the design itself, making it even more unique and memorable. ### Where This Applies - **Home Decor:** Opportunity for companies to create modern and visually attractive packaging for candles, diffusers, and other home decor items using geometric patterns and scent-based designs. - **Fragrance:** Opportunity for fragrance companies to create unique packaging designs for their products that are influenced by the scents they contain, making them even more appealing to customers. - **Gifts & Souvenirs:** Opportunity for gift shops to utilize alphabet-centered branding and geometric packaging when creating souvenirs and other gifts for customers as a unique and memorable keepsake. ## Related on Trend Hunter - [Mythology-Inspired Candles](https://www.trendhunter.com/trends/mythologie-candles-olympus-collection.md) - [Architecturally Inspired Candles](https://www.trendhunter.com/trends/sfumato-candle.md) - [Candle Jar Redesign Updates](https://www.trendhunter.com/trends/modern-candle-design.md) - [Refillable Designer Candles](https://www.trendhunter.com/trends/diptyque-4.md) - [Design-Forward Timeless Candles](https://www.trendhunter.com/trends/kevin-francis-design.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Cafe-Inspired Candle Collections](https://www.trendhunter.com/trends/diptyque-x-caf-verlet.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Travel-Inspired Modern Candle Collections](https://www.trendhunter.com/trends/jupiter-smells.md)