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# Faux Midas Touch Cases
Candies Gold Bar Silicon Cover Spares the Expense of the Real Deal

By Matt Ho | Published 2011-11-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/candies-gold-bar-silicon-cover
References: [technabob](http://technabob.com/blog/2011/11/08/gold-brick-iphone-case/) & [strapya-world](http://www.strapya-world.com/products/48115.html)

Since most people can't afford a real gold case for their mobiles, the Candies Gold Bar Silicon Cover is probably the best way to go if there's not enough change in your pocket.

The novelty Candies Gold Bar Silicon Cover is a simple [iPhone](https://www.trendhunter.com/trends/sophisticated-smartphone-case) case that replicates what its name suggests. The exterior is constructed with silicone which will help defend the mobile from bumps, scratches, dust or any other inconvenience that may be damaging. Of course, cut-outs are made so that the user can have access to all buttons for full operation. As for design, the back features the company's logo as well as the "weight" of the gold bar, which is obviously fake since it isn't actual gold.

Spending $50,000 on a [real gold bar phone case](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon) may be a little out of most people's leagues, but the Candies Gold Bar Silicon Cover is a much cheaper alternative that will have owners looking just as classy.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 14% | Activity: 10% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Affordable Luxury Accessories:** The trend of affordable luxury accessories allows consumers to enjoy high-end aesthetics at a fraction of the cost, like the Candies Gold Bar Silicon Cover offering the look of a gold case without the hefty price tag.
- **Novelty Phone Accessories:** The rise of novelty phone accessories presents a disruptive innovation opportunity for companies to create unique and attention-grabbing cases that appeal to consumers looking for personalized style, such as the Candies Gold Bar Silicon Cover.
- **Functional and Protective Tech Accessories:** The trend of functional and protective tech accessories provides an opportunity for businesses to design phone cases that not only offer style but also offer durability and protection, like the Candies Gold Bar Silicon Cover's silicone construction.

### Where This Applies

- **Mobile Phone Accessories:** The mobile phone accessories industry can capitalize on the trend of affordable luxury accessories by offering affordable alternatives to high-end products, such as the Candies Gold Bar Silicon Cover.
- **Fashion and Lifestyle:** The fashion and lifestyle industry can tap into the trend of novelty phone accessories by collaborating with tech accessory companies to create unique and fashionable products that cater to consumers' style preferences, like the Candies Gold Bar Silicon Cover.
- **Consumer Electronics:** The consumer electronics industry can benefit from the trend of functional and protective tech accessories by developing innovative and durable phone cases that enhance the functionality and longevity of mobile devices, similar to the Candies Gold Bar Silicon Cover's protective features.

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