# Sexy Motel Shoots The Candie's Spring 2011 Ad Campaign Stars Vanessa Hudgens By Meghan Young | Published 2011-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/candie-s-spring-2011 References: [stylenews.peoplestylewatch](http://stylenews.peoplestylewatch.com/2011/01/26/sneak-peek-vanessa-hudgens-tapped-to-be-next-candies-girl/) & [justjared.buzznet](http://justjared.buzznet.com/2011/01/26/vanessa-hudgens-candies-bikini-babe/) Taking over for Britney Spears, the Candie's Spring 2011 ad campaign stars triple threat Vanessa Hudgens. Sexy and fun-loving, the shoot is a little more candid and gritty than past campaigns, but it is still in line with the brand's girly image. Photographed by Tony Duran, the Candie's Spring 2011 ad campaign will appear in magazines, billboards and online come March. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 33% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Candie's Ad Campaigns:** There is an opportunity for disruptive innovation in creating ad campaigns that are sexy, candid, and fun-loving like Candie's Spring 2011 campaign. - **Celebrity Brand Endorsements:** Disruptive innovation can be achieved by exploring new ways to leverage the popularity of celebrities, like Vanessa Hudgens, in brand campaigns. - **Gritty Fashion Photography:** There is a potential for disruptive innovation in capturing fashion photography that is more candid and gritty, appealing to a different audience. ### Who This Affects Most - **Fashion Advertising:** The fashion advertising industry can benefit from disruptive innovation by incorporating fresh and edgy concepts in their campaigns, as seen in Candie's Spring 2011 ad campaign. - **Celebrity Endorsement Marketing:** The celebrity endorsement marketing industry can embrace disruptive innovation by finding innovative ways to engage popular celebrities in their brand campaigns, like Candie's with Vanessa Hudgens. - **Fashion Photography:** The fashion photography industry has an opportunity for disruptive innovation by exploring different styles and approaches, such as the candid and gritty aesthetic showcased in Candie's Spring 2011 ad campaign. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md)