# Teeth-Straightening Deliveries Candid Co. Offers a DIY Teeth Care Kit That Can Be Delivered By Mishal Omar | Published 2018-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/candid-co References: [thedieline](http://www.thedieline.com/blog/2018/3/1/candid-co) & [candidco](https://www.candidco.com/) Candid Co. is a company that aims to improve the appearance of users' smiles with accessible products that focus on design and aesthetics. The unique service offers a multi-step process for users to follow, with the first being that users must purchase the modeling kit for $95, which takes the form of a modeling tray that contains putty and takes the shape of users' teeth once inserted into the mouth. Once sent back to Candid Co., the molds are turned into [digital 3D renderings](https://www.trendhunter.com/trends/align-technology-itero), and Candid Co.'s orthodontists decide on how those who continue their interest in the service should be treated. After the initial assessment, Candid Co.'s boxes of personalized [clear aligners](https://www.trendhunter.com/trends/orthodontic-technology) and [professional-grade whitening creams](https://www.trendhunter.com/trends/closeup-white-now) are sent to the user, with clear step-by-step instructions, along with online support if the user requires it. The brand claims to offers its teeth-straightening service for 65% less than the cost of traditional braces. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **DIY Orthodontics:** Expanding the market for teeth-straightening to individuals who would rather perform the orthodontic process themselves. - **3D Dental Molding:** Big potential for automating and cutting costs in the dental industry by utilizing digital scans rather than traditional molds. - **Remote Dental Consultations:** Creating opportunities for virtual consultations and treatments with dentists for those unable to access traditional care. ### Sectors Adopting This - **Dental Retail:** Opportunities for personalized dental delivery in the DTC space. - **3D Printing:** 3D printing technology can be leveraged to digitize dental impressions and offer affordable and less invasive orthodontic treatments. - **Telemedicine:** Facilitating the delivery of remote consultations and treatments with the help of connected health technologies. ## Related on Trend Hunter - [Hybrid Health-Tech Aligner Innovations](https://www.trendhunter.com/trends/careplus-premium-aligner-offering.md) - [AI-Powered Dental Companies](https://www.trendhunter.com/trends/3d-predict.md) - [Express Teeth Whitening Kits](https://www.trendhunter.com/trends/colgate-teeth-whitening-kits.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Subscription-Style Retainer Programs](https://www.trendhunter.com/trends/pediatric-dentistry.md) - [Accessible Teledenistry Partnerships](https://www.trendhunter.com/trends/grin-and-oral-b.md) - [Member-Exclusive Whitening Kits](https://www.trendhunter.com/trends/whitening-kit.md) - [AI-Enhanced Orthodontic Services](https://www.trendhunter.com/trends/dralignnavi.md) - [Predictive Teeth Whitening Tools](https://www.trendhunter.com/trends/colgate-illuminator.md)