# Effortless Beauty Pictorials The Candice Swanepoel Terry Richardson Captures are Makeup Free By Leslie Chen | Published 2011-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/candice-swanepoel-terry-richardson References: [fashionising](http://www.fashionising.com/pictures/s--Candice-Swanepoel-by-Terry-Richardson-11267-1.html) & [google](http://www.google.ca/url?sa=t&source=web&cd=2&ved=0CCEQFjAB&url=http://www.fashionising.com/blogs/b--candice-swanepoel-natural-face-7709.html&rct=j&q=candice) The Candice Swanepoel Terry Richardson captures reveal a different side of the South African beauty. Best known for her work with lingerie brand Victoria's Secret, the model proves she's still stunning without all of that glitter and make-up. Swanepoel lets her natural beauty shine through and is as captivating as ever with a casual v-neck and her hair worn down. Don't be fooled by the [Victoria's Secret Angel](https://www.trendhunter.com/trends/victorias-secret-relaunched) she poses as, Candice Swanepoel is definitely a natural beauty at heart. **Implications** - No longer interested in over extravagant looks, modern consumers are looking for ones that are more natural. Designs that take on an organic approach appeal to shoppers who prefer a more laid-back aesthetic. In order to attract a wider audience, a company could hone in on this desire for more classic items. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Natural Beauty:** Consumers are looking for more natural looks, creating opportunities for organic designs. - **Laid-back Aesthetic:** The desire for a more casual, organic approach is growing, creating new design opportunities. - **Minimalistic Style:** Modern consumers are seeking simple and understated designs, opening the door for minimalist aesthetics. ### Who This Affects Most - **Cosmetics:** There is an opportunity to capitalize on the trend of natural beauty in the cosmetics industry by creating organic and simplistic products. - **Fashion:** The growing demand for a laid-back and minimalistic aesthetic is creating opportunities for fashion designers to incorporate more simple, classic designs into their collections. - **Photography:** The trend towards natural beauty and less extravagance in cosmetics is creating photography opportunities for more simplistic, natural photo shoots. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md)