# Street-Chic Athletica Campaigns The Candice Lake 'Sportsgirl' Photo Series is Urban-Sporty By Jennifer Gosnell | Published 2012-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/candice-lakes-sportsgirl References: [whowhatwear](http://www.whowhatwear.com/blog/2012/05/candice-lake-x-sportsgirl/) & [style-paws](http://style-paws.com/2012/03/24/behind-the-scenes-candice-lake-x-sportsgirl/) The Candice Lake Sportsgirl campaign for Oyster Mag sparks some cute, sporty urban wear and styling. The spring looks feature models dressed-down in street wear going about everyday business. Mixing a variety of neutrals and bright, eye-popping colors, Lake's campaign encompasses the modern urban fashionista. Prominently featuring bikes, the girls are depicted in realistic [urban biking, strolling or shopping apparel](https://www.trendhunter.com/trends/knys-fall-2025). Lake, a photographer for [Vogue](https://www.trendhunter.com/trends/forever-care), [Harper's Bazaar](https://www.trendhunter.com/trends/sculpting-paste) and other major fashion news conglomerates, manages to capture the current, fashionable and realistic while bringing some urban edge and sporty zeal. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Urban Athleisure Wear:** Opportunity for fashion companies to create comfortable yet fashionable clothing for the modern urban fashionista. - **Bike-inspired Fashion:** Opportunity for fashion companies to incorporate bikes and biking apparel into their products and marketing campaigns. - **Street-chic Fashion Photography:** Opportunity for fashion companies to showcase urban wear in a realistic and relatable way, similar to Candice Lake's Sportsgirl campaign. ### Where This Applies - **Fashion:** Opportunity for fashion companies to create new and innovative products that combine fashion and function for busy urban customers. - **Sports:** Opportunity for sports companies to create products and marketing campaigns that focus on urban sports like biking, running, and walking. - **Photography:** Opportunity for photographers to capture urban fashion in a realistic and relatable way, similar to Candice Lake's Sportsgirl campaign. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md)