# Cigarette Butt Billboards The Cancer Society of Finland's Epic Anti-Smoking Campaign By Michael Hines | Published 2010-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cancer-society-of-finland References: [behance.net](http://www.behance.net/Gallery/Cancer-Society-Of-Finland/432435) & [cancer.fi](http://www.cancer.fi/english/organisation/cancer_society_of_finland/) Whoever runs the [Cancer Society of Finland](https://www.trendhunter.com/trends/dry-feb-1) is a genius. These [anti-smoking posters](https://www.trendhunter.com/trends/unsmoke) look amazing. The best part is, they are all made out of cigarettes. The posters were constructed from three cigarette color schemes: white filter, used brown filter and black burnt end. Having only three colors to work with might sound limiting until you see these posters. The Cancer Society of Finland is a model for other countries who are trying to stamp out smoking. What will these [Nordic](https://www.trendhunter.com/trends/mcdonalds-8) geniuses think of next? ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Anti-smoking Campaign:** The Cancer Society of Finland's cigarette butt billboards showcase a unique approach to spreading awareness about the harms of smoking. - **Creative Advertising:** The use of cigarette butts in creating visually stunning billboards demonstrates the potential for innovative and attention-grabbing advertising campaigns. - **Sustainable Art:** The construction of posters using discarded cigarette butts highlights the growing trend of repurposing waste materials for artistic purposes. ### Who This Affects Most - **Advertising and Marketing:** The innovative use of cigarette butts in billboards presents an opportunity for advertising agencies to explore unconventional and impactful advertising techniques. - **Public Health:** The Cancer Society of Finland's cigarette butt billboards offer a disruptive method for public health organizations to engage and educate the public about the dangers of smoking. - **Environmental Conservation:** The creation of art using discarded cigarette butts raises awareness about the need for proper cigarette butt disposal and encourages initiatives for environmental preservation. ## Related on Trend Hunter - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md)