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# Cancer Awarness Tequila Bottles
Alacran Tequila is Selling Exclusive Pink Flasks for Breast Cancer

By M | Published 2015-10-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cancer-awareness
References: [gearculture](http://www.gearculture.com/goods/alacran-tequila-limited-edition-pink-bottle/) & [barbizmag](http://www.barbizmag.com/bar-business-magazine-news/77-spirits/4288-alacran-tequila-offers-limited-edition-pink-bottle)

In honor of supporting breast cancer awareness, Alacran Tequila has release an exclusive [limited edition pink bottle](https://www.trendhunter.com/trends/limitededition-tequila-bottles) design complete with a matte design. A proceeds of the sales of each bottle are donated to help fund research on the subject.

Alacran is known for creating sweetly distilled high quality tequila using [blue agave nectar](https://www.trendhunter.com/trends/tequila-don-julio-70). The same liquor can be found inside these limied edition pink flasks that come in a pastel rose color hue complete with the Alcran scorpion label. While the design is simple and minimalist, the bold use of color immediately brings to mind breast cancer awareness in a subtle fashion. The bottle will be available for single purchase or at restaurants, bars and eateries for those looking to donate to the cause.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 61% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Charitable Product Sales:** Companies are offering limited edition products that contribute part of the sales to support a specific cause, giving consumers a chance to donate while purchasing items they need or want.
- **Limited Edition Product Design:** Brands are releasing exclusive and limited edition products that support a cause, creating a sense of urgency and exclusiveness for consumers.
- **Cause-related Marketing:** Marketing and promoting products by linking with social and philanthropic causes, creating a win-win situation for both parties involved and engaging consumers emotionally.

### Where This Applies

- **Alcohol Beverages:** Beverage companies can embrace the trend of limited edition packaging or gift sets tied to social and philanthropic causes, creating consumer engagement and loyalty.
- **Fashion & Apparel:** Fashion brands can design limited edition products, such as accessories, bags, or clothing, related to social and philanthropic causes, creating a sense of community and purpose for consumers.
- **Beauty & Personal Care:** Personal care brands can create exclusive and limited edition products tied to social and philanthropic causes, attracting socially conscious consumers and supporting the cause at the same time.

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