# Sun-Drenched Spring Campaigns The Canali Spring/Summer 2013 Line Pinpoints What Gentlemen Wear By Michael Hemsworth | Published 2013-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/canali-springsummer-2013 References: [thefashionisto](http://thefashionisto.com/a-sharp-dressed-wouter-peelen-graces-canalis-springsummer-2013-campaign/) Looking to continue it's legacy for [finely crafted menswear](https://www.trendhunter.com/trends/graphpaper-ss26), the Canali Spring/Summer 2013 campaign features a number of superb pieces that are directed at gentlemen worldwide. With model Wouter Peelen as the main muse, it's no wonder the Italian fashion house is displaying one of it's most seductive collections to date. There's a strong sense of simplicity at play within the Canali Spring/Summer 2013 collection with [soft, muted tones](https://www.trendhunter.com/trends/stein) chosen for everything from [formal suits to casual attire](https://www.trendhunter.com/trends/robert-barakett-spring) that's business-ready, but also set for fun while off the clock. Shot by photographer Daniel Riera, the Canali Spring/Summer 2013 campaign is dimly set in what could easily be a hotel room or an office; it's up to the discretion of the viewer to decide which they'd prefer to picture the garments working best in. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Simplicity in Fashion:** The Canali Spring/Summer 2013 collection showcases the trend of soft, muted tones and simple designs for both formal and casual attire. - **Business-ready Casual:** The campaign highlights the trend of business-ready casual attire, perfect for professionals who want to look stylish even while off the clock. - **Menswear Legacy:** The Canali Spring/Summer 2013 line continues the legacy of finely crafted menswear with its seductive and superb pieces. ### Who This Affects Most - **Fashion:** The fashion industry can embrace the trend of simplicity in design and muted tones showcased in the Canali Spring/Summer 2013 campaign. - **Luxury Retail:** Luxury retailers can tap into the market of business-ready casual attire for professionals who prioritize comfort and style. - **Menswear:** The menswear industry can innovate by continuing the legacy of finely crafted garments with a focus on seductive and superb designs. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)