# Crowdsourced Tourism Commercials The Canadian Tourism Commission Uses Home Video Footage in Ad By Jonathon Brown | Published 2012-11-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-tourism-commission References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/canadian-tourism-commission-35-million-directors/) & [canadatravel](http://www.canadatravel.ca) The [Canadian Tourism Commission](https://www.trendhunter.com/trends/ad-for-osmows) asked Canadians to send in their own home videos and received over 65 hours of footage. Canadians captured footage of themselves doing a plethora of fun activities like white water rafting, hiking, lake skating and hiking. The footage also displays the cross section of geographical landscapes that makes up Canada. Nature makes its way into the mix as well with sightings of dolphins, wales, bears, beavers, Canada geese and lobster. Canada's vast culinary traditions are also represented with the aforementioned lobster as well as Montreal smoked meat sandwiches, onion rings and shawarma. Similar to Trend Hunter, what makes this promotional video cool is the [crowd-sourced content](https://www.trendhunter.com/trends/the-hacksmith). The CTC filtered through the footage and created a 2-minute video capturing the essence of what Canada is and what it has to offer. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Tourism Commercials:** Opportunity for businesses to engage their customers in creating authentic content for advertising campaigns. ### Industries Being Reshaped - **Tourism:** The tourism industry can leverage user-generated content to create immersive and authentic promotional videos. - **Video Production:** Opportunity for video production companies to help businesses curate and edit user-generated footage into compelling commercials. ## Related on Trend Hunter - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Green Tourism-Focused Video Series](https://www.trendhunter.com/trends/hong-kong-tourism-board.md) - [Content Creator Development Programs](https://www.trendhunter.com/trends/canadas-next-top-creators.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Canadian-Made CPG Brand Campaigns](https://www.trendhunter.com/trends/made-by-canadians-for-canadians.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md) - [Naturally Inspired Tourism Campaigns](https://www.trendhunter.com/trends/slovenian-tourist-board.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md)