# Homeware Loyalty Programs Canadian Tire Launches a Gamified App to Track Offers, Money and Points By M | Published 2015-10-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-tire References: [brandchannel](http://brandchannel.com/2015/10/01/canadian-tire-100115/) & [canadiantire](http://www.canadiantire.ca/en.html?cid=KWGoogle_Canadian%20Tire%20Brand&gclid=CjwKEAjws7OwBRCn2Ome5tPP8gESJAAfopWsuLN-VUhBZV6xvuyEh1n0_dzlIKwdim5Je14G-6U0nBoCY23w_wcB&gclsrc=aw.ds) [Canadian Tire](https://www.trendhunter.com/trends/rbc-and-canadian-tire) has officially launched a loyalty program geared toward the homeware retail brand's [MasterCard](https://www.trendhunter.com/trends/venmo-debit-mastercard) consumers that allows them to gain promotional offers and oversee payments from one gamified platform. The program, entitled 'mPlay & Play' lets users track their spending, upcoming products and their Canadian Tire money. The new app is designed to increase the consumers shopping experience through a gamified platform. Users can track their spending, payments, play games to earn point badges and hone in on exclusive offers. The app also keeps virtual track of Canadian Tire money meaning that consumers no longer have to have the bills on them for spending. Other perks of the app include consumers being able to earn points or 'badges' that can be cashed in to buy goods at either Canadian Tire retailers or Sport Check. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Gamified Loyalty Programs:** The rise of gamified loyalty programs offers an opportunity for businesses to engage and retain customers through interactive experiences. - **Mobile Payment Platforms:** The emergence of mobile payment platforms provides businesses with a chance to streamline the payment process and enhance convenience for customers. - **Virtual Currency Integration:** The integration of virtual currencies in loyalty programs presents an innovative solution for businesses to reward and incentivize customer behavior. ### Who This Affects Most - **Retail:** The retail industry can leverage gamified loyalty programs to create engaging experiences and foster customer loyalty. - **Finance:** The finance industry has an opportunity to capitalize on mobile payment platforms to revolutionize transaction processes and improve customer satisfaction. - **Technology:** The technology industry can play a vital role in developing and integrating virtual currency solutions into loyalty programs, enhancing customer engagement and rewards. ## Related on Trend Hunter - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Business-Focused Rewards Collaborations](https://www.trendhunter.com/trends/rbc-and-canadian-tire.md) - [Custom-Made Loyalty Apps](https://www.trendhunter.com/trends/txb-loyalty-app.md) - [Crafting Retailer Loyalty Apps](https://www.trendhunter.com/trends/hobbycraft-club-app.md) - [User-Friendly Fuel Loyalty Programs](https://www.trendhunter.com/trends/fuel-loyalty-program.md) - [Gas Retailer Rewards Programs](https://www.trendhunter.com/trends/gas-n-wash.md) - [DIY Retailer Rewards Programs](https://www.trendhunter.com/trends/mylowes.md) - [Revamped Grocery Loyalty Apps](https://www.trendhunter.com/trends/tesco-3.md)